Diversity in Influencer Marketing featuring Chris Han

the spark show May 26, 2020

Welcome to The Spark Show! In this episode, we talk to entrepreneur-turned social media content creator, Chris Han, a Shanghainese blogger living in Los Angeles. 

Chris has built a loyal following of over 1 million friends who love fashion, beauty and travel.

In this episode, we discuss how she became an online influencer, why diversity in influencer marketing is important to her and some of the mistakes we see new influencers making (and how to fix them)  and so much more!

Listen to the full episode here: 

 

                           

Watch the Masterclass

thespark.show/class

Listen to Previous Episodes: 

Tips for Working From Home

Using your Influence for Good

Virtual Photoshoots featuring Ashleigh Taylor

How to Find Balance in the Chaos

                       Connect with Chris Han

Website | Instagram...

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Tips for Working From Home

the spark show May 19, 2020

Welcome to The Spark Show! In this episode, we're sharing our best tips for working from home. 

We started our influencer business, The LA Girl 5 years ago when we were still working in corporate. Eventually, we replaced (and then made MORE than) our full time income and 2 years ago we launched our educational company, The Spark School. 

We've done it all from our home, plus the occasional co-working space, so we know how challenging it can be to stay focused and how important it is to really have a plan. 

So in this episode, we're sharing our top 5 tips that have helped us make a great space at home to work! 

Let's get into it. 

Stick to a Schedule or Routine 

This is one of the most important things you can do! Set a start and stop time for your work each day, set rules and boundaries for people in your space, and definitely make sure you add time for socializing (yes, you can do that on Zoom, FB, Instagram, etc). 

Getting Ready in the Morning

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Using Your Influence For Good

the spark show May 12, 2020

Welcome to the Spark Show! In this episode, we want to talk about using your influence for good. Especially now in times of uncertainty, people are looking for certainty, reassurance, and hope. They’re also looking for support and community.

As influencers and content creators, we can provide value to our audience right now. But I know some of you may be asking yourself HOW. 

First off, you have to be aware of yourself, your own mental and emotional state. Because if you’re not okay, it’s gonna be hard to help people. You gotta take care of you first. I know sometimes this sounds backwards because we’ve heard people say you gotta put others first but just like the oxygen mask on the plane, you gotta help yourself or you won’t be able to help others. 

So really ask yourself on a day-to-day basis, how do you feel? Really talk to yourself, I know it sounds crazy but it’s the only way to really know and be aware. Ask yourself, what emotions...

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Virtual Photoshoots Featuring Ashleigh Taylor

the spark show May 05, 2020

Welcome to The Spark Show! In this episode, we're talking Ashleigh Taylor all about virtual photoshoots. 

What is a virtual photoshoot? 

Well, in light of COVID-19 and so many brick and mortar businesses being closed, many people are shifting and adding new offerings to their clients. 

Ashleigh is an accredited master portrait photographer who captures the beauty, confidence and joy in every woman. She loves to make women shine in front of the camera and get the best images they’ve ever seen of themselves.

And she isn't letting this stop her. 

In this episode, we discuss: 

- How she is photographing her clients without being in the same place 

- How photographer skills can translate from studio to at home

- Why it's important to make all women feel beautiful in front of the camera 

....and more!

 Listen to the full episode here:  

 

                  ...

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How to Find Balance in the Chaos

the spark show Apr 28, 2020

Welcome to The Spark Show! In this episode, we'll be talking about:

  • How to find balance in chaos
  • The #1 tip to still be productive 
  • 3 ways to practice self-care

How to find balance in chaos

It’s a different time right now - you can call it weird, crazy, it’s definitely NOT normal. So we can expect ourselves to act normally. We can’t expect to feel the same way as we did before all this happened. 

So first, let’s acknowledge that. Awareness is always the first step. So now that we know that and acknowledge it, we can begin to understand and give ourselves and others compassion on our reactions.

Since this has never happened before, there is no rules or standards on how we’re supposed to act. Ex. Weddings and funerals - we’ve been through them before, there are guides, so we kind of know what happens and what we do. 

This is my first pandemic, this is the first time everything is pretty much shut down. We have to stay home, we...

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How to Pivot Your Content featuring Lindsay Myers

the spark show Apr 21, 2020

Welcome to The Spark Show! If you haven't done it yet, it's time to pivot you're content.

Things continue to change everyday, and a lot of the way we moved about the world will continue to be different for awhile.

For content creators, this brings a unique challenge, but it doesn't mean you have to stop what you were doing.

In this episode, we talk to Lindsay Myers from Get Lost with Lindsay, a Los Angeles-based budget travel and lifestyle expert.

We discuss...
- How to pivot your content right now
- How to stay healthy at home at create inspiring spaces
- The transition from side hustle to full time influencer

...and a lot more!

 Listen to the full episode here:  

 

                           

Watch the Masterclass

Gwenlane.com/masterclass

Listen to Previous Episodes: 

The Right Time to Launch Your Online Business

How to Work with Brands During a Pandemic

The State of Influencer...

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The Perfect Time to Launch Your Business

the spark show Apr 15, 2020

Welcome to The Spark Show! In this episode, we'll be covering: 

- If this is the right time to start your online biz

- How to build trust and connection in your community

- The 2 ways to start making money in your business now 

Is this the right  time to start an online business? 

The truth is, there’s no RIGTH time. People are always waiting until they’re ready, but honestly there is no such thing. There’s that quote - “The best time to start was 5 years ago, the next best time in now.” 

I know things are uncertain right now, but no one can predict the future. Things can still be uncertain three to six months from now, or next year or in 3 years. You can keep trying to time things but then you’ll just be stuck, not taking action or moving forward. 

When people say they’re stuck, they’re not really stuck. You just don’t want to make a decision. If you’re feeling stuck, it means that...

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How to Work with Brands During a Pandemic

the spark show Apr 07, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about “How to Work with Brands During a Pandemic.” I’ll be talking about the state of influencer marketing right now and which brands are still working with influencers, what you should be doing as an influencer right now and what to focus on, and if you’re just starting out - what could you be doing right now to build your brand and grow your following. 

How Influencer Marketing is Doing Right Now

First I wanna start with talking about how influencer marketing is doing now. I’m gonna be honest with you and tell you that there are some brands that are affected that will not be doing any marketing right now - that’s travel brands for one - it doesn’t make sense. Also anything that has to do with events or in-person because that goes against social distancing guidelines.

 I’ve had some campaigns in progress that have been postponed because of this. One of them...

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The State of Influencer Marketing featuring Tinger Hseih

the spark show Mar 31, 2020

Welcome to The Spark Show! On this episode, we are talking to Taiwanese American entrepreneur and influencer, Tinger Hseih. Tinger has been in digital marketing for over a decade, working with  media giants like MySpace before launching her own brand, Dash of Ting. 

She's is the only Asian blogger to be featured on Tastemade, Thrillist, Buzzfeed, and Matador Network. She has also collaborated with brands like Whole Foods, Qatar Airways, Four Seasons Hotel, and Kia on her social media channels. In addition to her brand, Tinger also founded the marketing consultancy Dash of Media, where she provides holistic solutions for brands, that also include influencer marketing.

In this episode, we discuss: 

- How brands are currently working with influencers during the pandemic

- How to find your niche and start your own blog or brand 

- Why now is actually a great time to start working on your personal brand

 and so much more!

 Listen to the full...

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How to Create Content During a Crisis

the spark show Mar 23, 2020

Welcome to The Spark Show. In this episode, we are sharing a recent workshop where we discussed how to navigate content creation during this global crisis of COVID-19.

We've been hearing from a lot of our students that they just aren't sure what to post, what they should stay away from, and if talking about what is going on is right or wrong. 

DO'S and DON'TS for posting during COVID-19:

DO address the current situation

DON'T pretend like nothing is happening

DO create with compassion and sensitivity 

DON'T ignore your audience's concerns

Is it ok to be selling my products and services during COVID-19?

We believe that if you have an online business, you absolutely should still be selling. HOWEVER, you definitely want to be mindful of your messaging. Right now, we aren't heavily advertising our courses, but we are still showing up to serve our students. If someone finds us and wants to work with us? Great. 

Regardless of what is going on: you are still a business and...

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