The Spark Society: A Community for Digital Influencers

Get Ready for Brand Deals

the spark show Apr 28, 2021

Welcome to The Spark Show! In this episode, you’ll learn how to make your feed as attractive as possible to brands, build your influencer portfolio, and hear “YES” to paid brand deals! 

So, I’m going to share with you the FIVE steps you can take to get ready for brand deals. And the reason I want you to be ready and prepared is because I wasn’t ready for my first big brand deal. I still remember that day, I was at work in West LA and I received an email from a fitness brand who described a partnership and wanted to get on a call. It was a four-month partnership with events, blog posts, social coverage with lots of moving parts and I didn’t even know if it was a paid opportunity or not. So I decided to be open minded and get on the call to see what it was all about.

One thing that I notice with influencers is that sometimes they don’t give things a chance (they think it’s a scam automatically, which some are - but I’ve had...

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5 Ways to Monetize Your Influence

the spark show Apr 21, 2021

Welcome to The Spark Show! In this episode, I'll be talking about the five ways to monetize your influence.

Let's Talk About Money

Before we talk about monetizing, which is the art of making money, let's talk about money. When I say the word money, people already tense up or feel anxiety because money is a sensitive topic for a lot of people because money has a lot of emotions attached to it, and even trauma around it. I could still feel that anxiety about thinking back when I wasn't making that much money, I was wondering if my credit card would get declined or how I felt when I'd have so many overdraft fees.

I didn't know if I was ever going to get out of debt. So everyone has money stories, money drama, money trauma, all of that. This is why I share my stories about wanting to make money because I've been in that situation and what I can tell you is that I didn't start making the money that I wanted to make until I started really thinking about money differently and I started...

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Pitch Like a Pro

the spark show Mar 24, 2021

Welcome to The Spark Show! In this episode, I’ll be sharing my top five tips on how you can start pitching to brands as an influencer EVEN if you don’t have a huge following. 

I’ll also be sharing the biggest pitching mistakes so that you can avoid making these moves that could be costing you hundreds or thousands of dollars of sponsorship opportunities.

So let’s get into the five tips to pitch to brands as an influencer: 

Tip #1: Stop Cold Pitching

So many influencers make the mistake of reaching out to brands before they’re ready and before they’ve done the work - don’t let this happen to you! You probably won’t even get a response, get a NO or get ghosted during the process. So, before you even think about pitching to brands, I want you to take a step back and do the pre-work first so that you have a higher chance of success. A lot of influencers make the mistake of reaching out to brands and they’re not...

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Let's Bust These Influencer Myths

the spark show Mar 17, 2021

Welcome to The Spark Show! In this episode, I'll be sharing the five influencer myths that you need to stop believing so that you can build a profitable and sustainable, influencer business today without those lies getting in the way.

As influencers we already have a lot of challenges with our mindset, like thinking we're not good enough or we're not worthy enough, as well as challenges with creating content and managing our time, so I want to help you out by busting these myths so you can actually get to the important part, which is making an impact on your audience and helping others one person at a time.

Myth #1: I Need a Lot of Followers to be an Influencer

This is probably the biggest myth I've heard since the rise of the influencer marketing industry. True, the first influencers were celebrities who have tons of fans, but with a social media and technology boom, you don't have to be a celebrity to grow an audience that knows, likes and trusts you. In fact, a lot of...

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5 Questions to Ask Before Partnering With Brands

the spark show Mar 10, 2021

Welcome to The Spark Show! In this episode, I’ll be talking about the questions that you should be asking before partnering with brands. Because you don’t want to just partner with any and every brand out there. You gotta think about your own brand and the companies that you associate with. Not every brand will be a good fit. You don’t want to say YES to every brand. By the end of this episode, you’ll have a guide to help you decide which brands to work with and get clarity on which brands will make a good partner for you.

Question #1: Does this brand align with your values? 

That’s the first question I would ask. If you’re familiar with the brand and already a customer or fan, then you may already know what the brand stands for and believes in. If you’re not familiar with the brand, you’re going to want to do your research first. You can do this by going on their website, using Google to see any features or articles on the...

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5 Ways to Get Unstuck

the spark show Mar 03, 2021

Welcome to The Spark Show! In this episode, I'm going to be sharing with you five ways to get unstuck, because I know the feeling. I have recently been in complete burnout mode a few months ago where I just couldn't do anything. I had overworked myself to the point where I was just done. I was physically tired, mentally exhausted and there were even some points where I just didn't want to work on anything anymore. I was uninspired, I couldn't create anything. I was like, 'Oh my gosh, how do I get out of this?' and I felt stuck, literally stuck. I knew I wasn't physically stuck, that I can move around and do stuff, but I just really didn't want to.

So, I want to talk to you about five ways to get unstuck. And, I've done all of this, especially during that severe burnout mode that I experienced. It may take time, but it does work. I'm a super impatient person and sometimes I just want to get it done, but our mind and body thinks otherwise.

1. Be Thankful

I do my five-minute...

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Money Mindset For Influencers

the spark show Feb 24, 2021

Welcome to The Spark Show! In this episode, I’m going to be talking about money mindset for influencers, this includes content creators and entrepreneurs, anyone that has a personal brand and putting themselves out there.

This is a big topic in any industry because money is such a touchy subject. In some cultures, it’s rude to talk about money. People don’t like to share how much they make like it’s some big secret. Or they think it’s bragging because people like to compare. 

But when I started studying, researching and learning more about money mindset, I realized that it’s not about money itself but how we feel about money that makes it have an effect on our lives. When I started uncovering my own money beliefs, I realized that I needed to make some shifts if I wanted to attract more money into my life. After making these shifts and working on my money mindset on a daily basis, I started to see some results like quadrupling our annual...

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Impact With Podcasts Featuring Jeremy Ryan Slate

the spark show Feb 17, 2021

Welcome to The Spark Show! In this episode, I talk to Jeremy Ryan Slate, founder of the "Create Your Own Life" podcast and CEO of Command Your Brand, which helps entrepreneurs get their message out by appearing as guests on podcasts. We talk about how guesting on podcasts can help you with your business and why it's important to guest on podcasts that share the same values as you do. 

We discuss the things you should consider if you're interested in starting a podcast of your own, why it's important to guest on podcasts and how to fit guesting into your content / media strategy, trends to look out for in the podcasting world and more. 

Things to Consider if You're Interested in Starting a Podcast 

"I always recommend to people before you're going to start a podcast - number one, decide your differentiator, but number two, start having conversations on other podcasts because you kind of learn a little bit more about what your message is," said Slate. "You...

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Get Yourself a Mentor with Kelsey Chapman

the spark show Feb 10, 2021

Welcome to The Spark Show! In this episode, I talk to Kelsey Chapman, author of What They Taught Me: Recognizing the Mentors Who Will Take You From Dream to Done, that is out on shelves now. She’s also a podcaster and personal cheerleader to women building their dream life and business. 

We discuss why it's important to have a mentor, how your mentor may already be in your inner circle, the difference between investing in a mentor versus "picking their brain," and so much more!

About Her Book, What They Taught Me: Recognizing the Mentors Who Will Take You From Dream to Done 

"I love women investing in women and I have known since I was a little girl that I wanted to write books, that's been something that's been a dream for as far back as I can remember," said Chapman. "And when I started putting pen to paper, or keyboard to Google Docs a few years ago, I really just started with this story of a woman who invested so generously in me and I was like,...

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Wellness is a Priority with Katja Lillian

the spark show Feb 03, 2021

Welcome to The Spark Show! In this episode, I talk to certified integrative wellness & life coach, health blogger, lifestyle influencer, content creator and mental health advocate, Katja Lillian about ways you can implement a healthy routine into your lifestyle!

We discuss the key takeaway to living a balanced lifestyle, why it's important to have a coach / mentor if you want to focus on health and wellness, and how she impacts women and helps them to live a healthier life mentally, physically, emotionally and spiritually. 

How to Live a Balanced Lifestyle 

"My one answer would be time management, some more time management, and then some more time management," said Lillian. "I think there were just a lot of hours that I discovered in the day that I didn't know I had. How many times do we just kind of sit around or we postpone things? We procrastinate. So, I really needed to challenge myself by raising my productivity with every single hour...

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