Monetization for content creators and influencers

How to Start A Successful Brand Featuring Doone Roisin

the spark show Jul 20, 2021

Welcome to the Spark Show! In this episode, we talked to Doone Roisin. She is the founder and host of the popular podcast show, Female Startup Club. She's a digital marketing expert and has worked for brands such as Snapchat, IMG, and an iconic Australian large online retailer. She's an entrepreneur and launched her own jewelry brand, Kincs, and education on the media side of the Female Startup Club. Thank you so much for being on the Spark Show.

We discussed the three struggles when starting a brand, how to set yourself up for success, and your network is your net worth.

Three Struggles When Starting a Brand 

"We are always evolving, and we are always growing. A lot of the time, I'm talking to my listeners on DNS, or I've just started hosting these Zoom chats where we get on and I just find out a little bit about them and where they are on that journey. And there are three things that stand out to me as the key kind of struggles."

'One is, and this comes...

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Hiring Your Dream Team Featuring Kimone Napier

the spark show Jul 06, 2021

Welcome to the Spark Show! In this episode we talked to Kimone, she is the CEO of Kimone Napier consulting, helping women business owners attract, hire and retain their dream teams to reclaim their time, scale their businesses and live their best lives. She has over eight years of experience in HR operations in engineering. She's a speaker, consultant, and strategist whose work has been groundbreaking in building strong teams and helping business owners reclaim their time. Thank you so much for being on the Spark Show.

We discussed the three things to do when you first hire, how to avoid burnout by delegating tasks, and what to do if you're ready to hire now.

Three Things to Do When You First Hire 

“So what I would first say is that I always tell folks to hire before the growth and when I say that, I mean hire before feeling overwhelmed. So even if you're just starting out and this is your first week with your own business, set aside some time to actually think about...

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Get Ready for Brand Deals

the spark show Apr 28, 2021

Welcome to The Spark Show! In this episode, you’ll learn how to make your feed as attractive as possible to brands, build your influencer portfolio, and hear “YES” to paid brand deals! 

So, I’m going to share with you the FIVE steps you can take to get ready for brand deals. And the reason I want you to be ready and prepared is because I wasn’t ready for my first big brand deal. I still remember that day, I was at work in West LA and I received an email from a fitness brand who described a partnership and wanted to get on a call. It was a four-month partnership with events, blog posts, social coverage with lots of moving parts and I didn’t even know if it was a paid opportunity or not. So I decided to be open minded and get on the call to see what it was all about.

One thing that I notice with influencers is that sometimes they don’t give things a chance (they think it’s a scam automatically, which some are - but I’ve had...

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5 Ways to Monetize Your Influence

the spark show Apr 21, 2021

Welcome to The Spark Show! In this episode, I'll be talking about the five ways to monetize your influence.

Let's Talk About Money

Before we talk about monetizing, which is the art of making money, let's talk about money. When I say the word money, people already tense up or feel anxiety because money is a sensitive topic for a lot of people because money has a lot of emotions attached to it, and even trauma around it. I could still feel that anxiety about thinking back when I wasn't making that much money, I was wondering if my credit card would get declined or how I felt when I'd have so many overdraft fees.

I didn't know if I was ever going to get out of debt. So everyone has money stories, money drama, money trauma, all of that. This is why I share my stories about wanting to make money because I've been in that situation and what I can tell you is that I didn't start making the money that I wanted to make until I started really thinking about money differently and I started...

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Pitch Like a Pro

the spark show Mar 24, 2021

Welcome to The Spark Show! In this episode, I’ll be sharing my top five tips on how you can start pitching to brands as an influencer EVEN if you don’t have a huge following. 

I’ll also be sharing the biggest pitching mistakes so that you can avoid making these moves that could be costing you hundreds or thousands of dollars of sponsorship opportunities.

So let’s get into the five tips to pitch to brands as an influencer: 

Tip #1: Stop Cold Pitching

So many influencers make the mistake of reaching out to brands before they’re ready and before they’ve done the work - don’t let this happen to you! You probably won’t even get a response, get a NO or get ghosted during the process. So, before you even think about pitching to brands, I want you to take a step back and do the pre-work first so that you have a higher chance of success. A lot of influencers make the mistake of reaching out to brands and they’re not...

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Let's Bust These Influencer Myths

the spark show Mar 17, 2021

Welcome to The Spark Show! In this episode, I'll be sharing the five influencer myths that you need to stop believing so that you can build a profitable and sustainable, influencer business today without those lies getting in the way.

As influencers we already have a lot of challenges with our mindset, like thinking we're not good enough or we're not worthy enough, as well as challenges with creating content and managing our time, so I want to help you out by busting these myths so you can actually get to the important part, which is making an impact on your audience and helping others one person at a time.

Myth #1: I Need a Lot of Followers to be an Influencer

This is probably the biggest myth I've heard since the rise of the influencer marketing industry. True, the first influencers were celebrities who have tons of fans, but with a social media and technology boom, you don't have to be a celebrity to grow an audience that knows, likes and trusts you. In fact, a lot of...

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5 Questions to Ask Before Partnering With Brands

the spark show Mar 10, 2021

Welcome to The Spark Show! In this episode, I’ll be talking about the questions that you should be asking before partnering with brands. Because you don’t want to just partner with any and every brand out there. You gotta think about your own brand and the companies that you associate with. Not every brand will be a good fit. You don’t want to say YES to every brand. By the end of this episode, you’ll have a guide to help you decide which brands to work with and get clarity on which brands will make a good partner for you.

Question #1: Does this brand align with your values? 

That’s the first question I would ask. If you’re familiar with the brand and already a customer or fan, then you may already know what the brand stands for and believes in. If you’re not familiar with the brand, you’re going to want to do your research first. You can do this by going on their website, using Google to see any features or articles on the...

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5 Ways to Get Unstuck

the spark show Mar 03, 2021

Welcome to The Spark Show! In this episode, I'm going to be sharing with you five ways to get unstuck, because I know the feeling. I have recently been in complete burnout mode a few months ago where I just couldn't do anything. I had overworked myself to the point where I was just done. I was physically tired, mentally exhausted and there were even some points where I just didn't want to work on anything anymore. I was uninspired, I couldn't create anything. I was like, 'Oh my gosh, how do I get out of this?' and I felt stuck, literally stuck. I knew I wasn't physically stuck, that I can move around and do stuff, but I just really didn't want to.

So, I want to talk to you about five ways to get unstuck. And, I've done all of this, especially during that severe burnout mode that I experienced. It may take time, but it does work. I'm a super impatient person and sometimes I just want to get it done, but our mind and body thinks otherwise.

1. Be Thankful

I do my five-minute...

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Money Mindset For Influencers

the spark show Feb 24, 2021

Welcome to The Spark Show! In this episode, I’m going to be talking about money mindset for influencers, this includes content creators and entrepreneurs, anyone that has a personal brand and putting themselves out there.

This is a big topic in any industry because money is such a touchy subject. In some cultures, it’s rude to talk about money. People don’t like to share how much they make like it’s some big secret. Or they think it’s bragging because people like to compare. 

But when I started studying, researching and learning more about money mindset, I realized that it’s not about money itself but how we feel about money that makes it have an effect on our lives. When I started uncovering my own money beliefs, I realized that I needed to make some shifts if I wanted to attract more money into my life. After making these shifts and working on my money mindset on a daily basis, I started to see some results like quadrupling our annual...

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Impact With Podcasts Featuring Jeremy Ryan Slate

the spark show Feb 17, 2021

Welcome to The Spark Show! In this episode, I talk to Jeremy Ryan Slate, founder of the "Create Your Own Life" podcast and CEO of Command Your Brand, which helps entrepreneurs get their message out by appearing as guests on podcasts. We talk about how guesting on podcasts can help you with your business and why it's important to guest on podcasts that share the same values as you do. 

We discuss the things you should consider if you're interested in starting a podcast of your own, why it's important to guest on podcasts and how to fit guesting into your content / media strategy, trends to look out for in the podcasting world and more. 

Things to Consider if You're Interested in Starting a Podcast 

"I always recommend to people before you're going to start a podcast - number one, decide your differentiator, but number two, start having conversations on other podcasts because you kind of learn a little bit more about what your message is," said Slate. "You...

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