The Spark Society: A Community for Digital Influencers

What is a Brand Deal

the spark show Jul 25, 2019

In this episode of The Spark Show, I’m gonna go into the basics of a brand deal - what it is, the difference between collaborations, partnerships and sponsorships, and how to get one. 

Let’s talk about something I know you want to know all about - and that is a brand deal! I’m gonna go over the 3 ways to work with brands and what terms people use. 

Collaboration

The first way to work with a brand is a collaboration or collab. This is where you work with a brand for an exchange. For example, you get free product and then you post about it on Instagram - that’s a collab. Or if you get invited to an event or you post about it, that’s a collab, or you get a comped hotel stay or a media rate - that’s a collab. 

There are some brands that will offer you a discount code and they don’t give you the product for free. I have people in my community ask me about this all the time. My answer for this, if you’re just starting...

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How to Narrow Your Niche

the spark show Jul 22, 2019

In this episode of The Spark Show, I’ll be talking to you about how to narrow your niche as an influencer, content creator, or personal brand. Whatever it is you’re doing, the more SPECIFIC and SPECIALIZED you are, the better.

If you’re just starting out - this can be one of those things that really make you slam on the brakes on everything because of the questions you might be asking yourself such as:

  • What am I gonna post about?
  • Is this too broad, is this too specific?
  • Is this all over the place?

And then you start thinking about narrowing your niche and you’re not really sure if it’s too narrow or narrow enough?

That spiral of questioning, doubt and FEAR starts coming along. I’m sure you can relate - it’s anything that requires some sort of decision. That feeling of - you don’t wanna do the wrong thing and so you’re second-guessing yourself. 

Here’s the thing, you don’t have to 100% DECIDE on this right...

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Over Saturation is a Myth

the spark show Jul 18, 2019

I’ve been wanting to do this episode for a while now because I hear the words “saturation” and “saturated” over and over again. Yet when we think about brands we love and the people we admire, there’s usually not over 10 or 20 that are top of mind. That’s what I wanna talk about in this episode and I am gonna put my foot down and say OVER SATURATION IS A MYTH. There, I said it! 

So let’s get into it, first let’s talk about the word “saturation.” It’s defined as the state or process that occurs when no more of something can be absorbed, combined with, or added. Let's talk about humans - we are constantly in need to be entertained or stimulated. 

I mean if you think about it, there are literally millions (maybe even billions) of movies out there, but do you think they’ll stop making movies or TV shows? 

No, because people want more. Yeah, they can watch it again but usually you’re...

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How to be More Intentional on Social Media featuring Quigley

the spark show Jul 15, 2019

In this episode, I’m talking to Casey Goodie of Officially Quigley on how to be more intentional on social media! She goes by her stage name, Quigley, and she’s a content creator and visual storyteller based in Los Angeles, California. 

We’re talking about her evolution from the music industry to fashion influencer and how she promotes healthy human relationships on her digital platform. Casey shares her goal of creating a heart-forward positive space where people can explore their identity and creativity. 

We talk about Instagram husbands, brand deals, her program 'Soulcial Media' and so much more!

                                                        

Listen to Previous Episodes: 

Getting Clear on Your Big Vision

Perfection is a Scam featuring Loren Trlin

How to be True to Yourself First

Forget...

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Getting Clear on Your Big Vision

the spark show Jul 11, 2019

In this episode, I'm talking about your BIG VISION. And I say yours because we all have a different one. Some say vision, some say mission, some say life’s work. I think it’s all the same thing. It’s what you would put on a vision board which is basically what would you want your life to look like if you can plan it out and get exactly what you want.

And some think this is like daydreaming or using imagination but I’m a HUGE believer that you can have the life you want and it all starts with you believing that it’s possible to have that life.

                                                        

Listen to Previous Episodes: 

Perfection is a Scam featuring Loren Trlin

How to be True to Yourself First

Forget Fear 

Playing Small is Selfish

             ...

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Perfection is a scam featuring Loren Trlin

the spark show Jul 08, 2019

 

In this episode, I’m going to be talking about the thing we all strive for but never quite get to - PERFECTION. I have a special guest with me, my good friend Loren Trlin. She’s an abundance and mindset coach, business strategist and you might recognize her voice and Aussie accent in the intro of my podcast - yup, that’s her!

I’m so excited to talk about this with her and you, because I am so super guilty about it. I am a recovering perfectionist and still sometimes catch myself in it.

We’re talking about what is PERFECTION, what causes it and where it come from, the cost and consequences of perfection, and how to overcome it. So without further ado, let’s dive into it.

 

                                                        

Listen to Previous Episodes: 

How to be True to...

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How to Be True to Yourself

the spark show Jul 04, 2019

 

In this episode, I want to talk about the word AUTHENTICITY. You hear about it all the time online and social media, “Be authentic, be yourself.” But what does that even mean? I'll break it down for you in 3 steps to make it easier for you to understand and implement in your personal brand.

 

                                                        

 Want to learn how to get sponsored by brands, even if you don't have a HUGE following yet? Click here to join The Spark Society VIP!

                         Connect with Gwen Lane

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Forget Fear

the spark show Jul 01, 2019

In this episode I'll be talking about the ONE thing that usually stops us from doing what we wanna do. And that my friends is FEAR. I’m going to discuss each fear in detail and also give you the 3 tools that I’ve used to overcome my fears that you can use as well. 

 

                                                        

                         Connect with Gwen Lane

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Playing Small is Selfish

the spark show Jun 27, 2019

In this episode, I’ll be talking about playing small - why we do it and what it’s costing us. This is when you’re hiding from what you truly know you can do or wanna do - and really, it all stems from fear. And I get, it’s scary to go out there and do something different, it’s scary to put yourself out there. But really, how long can you do that for? Are you gonna spend the rest of your life, unfulfilled and doing something less than you know you’re capable of because you “might” fail?

 

 

                                                        

 

                         Connect with Gwen Lane

The Spark Society | InstagramFacebook

                 

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The Influencer Side Hustle Roadmap featuring the LA Couple

the spark show Jun 24, 2019

 

In this episode, I’m gonna be talking about being an influencer as a side hustle and you’ll also be hearing from my guests Callie and Leo of The LA Couple on how they grew their following to over 50,000 in less than a year while working full time. 

 

                                                        

 

                         Connect with Gwen Lane

The Spark Society | InstagramFacebook

                      Connect with The LA Couple

                 Website | Instagram | Facebook

 

 

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