How do you introduce yourself? Do you say that you're a social media influencer? It turns out, if you're doing this you may actually be cutting yourself off at the knees. Here are a few reasons why calling yourself a social media influencer can limit your growth:
What do you think of when someone says "social media"?
Probably Instagram, Facebook, Twitter, Pinterest...basically channels you can have a presence on.
Here's the thing - you don't OWN those channels. There are a lot of things that can happen to your profiles when you use social media platforms:
1. They can change terms and conditions
2. They can close your account whenever they please
3. They can show your content to whomever they want
If you own a domain name and have your own website, you own your platform. In media, they call this O&O - owned and operated. Your content belongs to you - no platform can decide to delete all of your hard work. This is a great way to ensure the longevity of...
There’s a lot of information out there. You can pretty much find anything out on Google, YouTube, reddit, and other sites. The thing is, when you watch a video or read a blog post that’s it - it’s just information. Most people can process a lot of information but what happens afterward? If you do nothing with what you learn, that’s exactly what’s going to happen - NOTHING.
So why do people buy premium online courses and programs when they can just spend time watching YouTube videos and Google-ing everything? It’s because usually these programs come with a system to apply and implement that information. It comes with videos, trainings, and tutorials (which is like the book/manual), coaching calls, a group for support and accountability (which is like the classes and workshops you attend). And when you buy a program, it comes with a promise.
Let’s talk about a promise that a brand makes when they’re selling their...
If you're serious about your business, you can make serious money as an influencer. You've created beautiful content, your influencer is portfolio is ready to go - but how do you know how much money to charge?
Brands are paying for advertising. As influencers, we are advertisers. Brands are paying to get their product in front of our audience, just as they would if they paid a TV station to run a commercial. As an influencer, your audience is your product. This is why it's SO important to be crystal clear on your audience.
The difference here is that influencers already have a connection with their audience - they already know, like and trust the influencer. This is why influencers can charge a premium - it's an endorsement to a higher-quality audience.
The standard benchmark is around $100 per 10,000 followers on Instagram. This means that if you get a brand sponsorship, you can expect to...
I hear this all the time.
“I don’t have enough time.”
And the thing is, we know there is a set number of hours in a day. We already put aside the time for our priorities, like work, family, eating, etc.
And that’s the key word right there - “priorities.” We make time for what’s important to us.
So if you’re starting and growing a business (in this case, your influencer platforms) is that important to you right now? Because if it isn’t, you’re always going to find that you don’t have the time for it. Not now, not ever - until you make it a priority.
You hear stories all the time about entrepreneurs who work before work, after work, on the weekends, when their kids are asleep. When everyone is out having fun they’re working on their business. They've made it a priority.
If being healthy is important to you, then you’ll make time to make healthy meals and exercise. If learning a new skill is...
The term "aesthetic" seems to be everywhere these days.
Simply put, an aesthetic is the look and feel of your content. Do you post rainbow colors? Neutral tones only? This is your aesthetic.
So what are brands looking for when searching for influencers to work with? Typically, they look for the three As of Alignment:
Is your audience aligned with the brand? If your audience is similar to the one your brand wants to reach, you're looking good. This is typically one of the FIRST things brands look for in an influencer.
Are YOU as a person aligned with the brand's core values? It's always a great thing when your personality is intertwined with your audience for a unique and authentic spin. It also sets you apart from influencers who promote product solely for the sake of sponsorships - it's not authentic.
Does your look and feel align with the brand's? Think of how your aesthetic comes across to your audience and...
Is your mindset holding you back?
Until you take 100% responsibility for your success, you will never achieve it. What are you doing to build your brand and to grow your following? What steps are you taking? Posting is not enough, it’s never been enough. So if you’re waiting for things to happen, chances are they’re not.
There are three HUGE MISTAKES that influencers make that hold them back from reaching their full potential:
There are students in my courses with under 10k who have booked PAID sponsorships with brands More likely, you need to gain clarity on your brand.
Have you ever thought:
"Who am I to do this?"
"Why is my story worth telling"
If you're letting fear block you - it will always be a "no". What have you got to lose?
This is why it’s important to practice...
So, what’s the difference between a collaboration and a sponsorship anyway? When working with brands, it can become tricky to figure out exactly what they're offering. Here are three different ways you can work with brands at any stage of your brand's growth.
The 3 Different Ways to Work With Brands
Brand collaborations are usually unpaid, but product is typically provided. Sometimes they ask you to buy the product or give you a discount code, but this is generally something to avoid unless they give you product for free. Why should you pay THEM for your hard work?
Partnerships may be paid or unpaid; the term can be vague and you may need to ask the brand for clarification on what they're offering.
This is our big goal as influencers - a paid deal where you are offered payment for promotion services on your channel.
What Should You Focus on If You Have Fewer Than 10k Followers?
The #1 thing you should be doing...
When I first started The LA Girl in 2014, I had no idea what I was doing. It was just a hobby and it felt like nobody even knew it existed.
It took me YEARS to figure out the strategies to really start growing my following and work with brands.
Now, I have brands reaching out to me on a daily basis and I've worked with companies like Nike, Target, Starbucks, Nordstrom, Capital One, General Motors, United Airlines, and more!
This roadmap will help you walk through the stages of influencer success and what you should focus on at each stage.
Stage One: Build Your Brand
If you're just starting out, you need clarity on your audience, branding and content. The more specific you get on your audience the better.
Stage Two: Map Your Strategy
Here is where you set your game plan. What platforms will you post on? How often will you post? What is your aesthetic?
Stage Three: Grow Your Influence
This stage is all about growth, reach, and engagement. You've got the basics down, now it's...
As influencers, we get tons of great perks. Free trips, products, and event invites, but these perks don't pay the bills. If you're serious about building your brand, you'll need to create a monetization plan.
Here are my top 5 proven strategies to attract and pitch to brands EVEN if you don't have a huge following yet.
Get into your analytics, find out what your audience wants, and narrow down your niche. It's vital that you're crystal clear on your brand before pitching to brands.
What is your big, huge brand vision? What is your brand's mission? What makes your brand unique?
Think of your favorite, most successful influencers. How often do they post? It's important to be present on social media and your primary content channel.
Your portfolio is like a resume for influencers. The three essential elements of a...
Without brands, influencers wouldn't have opportunities to make money. If you are SERIOUS about your brand and want to create a sustainable income, it's important that you create relationships with brands.
Here is my 5 step framework to attract brands to reach out to YOU for partnerships.
Do you know who your audience is? If not, you're not ready to work with brands. It's important to become crystal clear on exactly WHO your audience is, their average age, their location, their interests, otherwise brands won't see the advantage of working with you if they're not sure they're marketing to the right audience.
Who are you as a brand? What do you stand for? It's vital to define your brand and how you present yourself to brands.
As an influencer, your #1 goal is to provide VALUE to your audience. If it doesn't help your audience - don't post it! Did you try out a product that you hated and was a waste of money? Don't promote...