Welcome to The Spark Show! In this episode, I’ll be talking about how to write an influencer mission statement. I’m super excited to talk about this because I think most influencers don’t work enough on their brand. They’re busy with creating content and focused on growth, but what they don’t realize is that you can’t have a successful influencer business if you don’t have a solid foundation in place.
So, let’s talk about that solid foundation which is what I call the ABCs of Influence.
This is the most important thing about having any business - the audience that you serve. It doesn’t matter if you have an audience of 10 or 10 million, you have to know who your audience is; and it goes deeper than age, gender and location, you need to get into the details.
I know so many influencers that don’t even look into their analytics. They just keep posting but they’re not...
Welcome to The Spark Show! In this episode, I’ll be talking about what to consider with multiple Instagram accounts, if you should have multiple accounts, and help you make this decision. A ton of my students in The Spark Society have been asking about this so I wanted to record an episode to address this. The thing is, so many people get stuck on making decisions and they end up getting overwhelmed and not doing anything, which is exactly what I don’t want you to do.
So, let’s start with things to consider:
This is why I have my students start with the AUDIENCE module in The Spark Society because you need to really know who your audience is. Some influencers start multiple Instagram accounts and they’re talking to the same audience. Instead of focusing on one account, they’re putting a lot of time and effort into two accounts that could have had a larger following.
So, if your accounts have the same...
Welcome to The Spark Show! In this episode, I’ll be talking about what to do when your brand evolves. I’m super excited for this episode because I’ve been going through a ton of changes in my personal life which spills into my personal brand.
As influencers, that’s what happens. Our content reflects what’s going on in our day-to-day lives, so, it’s important to share that journey with our audience because it’s real. Not only is it great content because you can share what’s currently happening in your life, but it also helps your audience feel more connected with you because you’re inviting them into your actual reality.
I’m going to share with you some of the lessons I’ve learned from almost 6 years as an influencer. Remember, what you’re seeing is an evolution of my brand and me as a person. This was not how it started in Chapter 1.
What I see a lot of influencers doing is...
Welcome to The Spark Show! In this episode, I talk to Satya Purna, a business strategist and mindset mentor for service providers looking to create six-figure businesses - without burning out.
Purna has coached and consulted with hundreds of entrepreneurs around the world, helping them scale their revenue and profits with ease. She is also an aspiring philanthropist and is actively involved in providing education, ending childhood hunger and empowering women-led micro-businesses in rural markets around the world.
- how she cultivated a positive mindset and how it makes an impact on her business
- what is the impact she wants to make in the world
- why she believes having a coach is essential to success
"I'm a business coach for freelancers and service providers who want to scale their business to six figures and beyond," said Purna. "The way me and my team help our clients is we...
Welcome to The Spark Show! In this episode, I talk about the truth behind follow / unfollow.
- The top 3 actions you should be taking on Instagram to attract followers, brands and clients
- The #1 thing you should NOT be doing on Instagram
- How to be super productive on Instagram
First, let’s talk about Instagram as a platform and the action you should be taking on it. Instagram is a social media platform. The keyword here is “social” - it is about creating connection. It’s about connecting, not collecting.
People are so obsessed with followers these days. They get mad when someone unfollows them. They get upset when someone follows them today and unfollows them tomorrow.
I want you to know that this is going to happen and the first thing you should do is to let go of the control, because you can’t control other people. You can’t control their actions and what they choose to do. No one is under...
Welcome to The Spark Show! In this episode, I talk to one of my Spark Society members, Danni Adams, who is a body image coach, body positive advocate, black feminist, pop-culture enthusiast and entertainer from Sanford, Florida.
- why she made body positivity her mission and how she makes an impact on her community
- why it's important for people to invest in coaching
- how she emphasizes activism in her body positive community
"Specifically, the term body positivity, I would say I didn't learn about the term until maybe 2016 or 2017, but fat liberation work, I've been doing it for a very, very long time," said Adams. "One of my first groups that I started was in the sixth grade. I co-started this group, it was called "Eat or Die," it wasn't politically correct at the time, but it sounds good for a sixth grader. It was all about bigger girls embracing themselves and loving their bodies. We would...
Welcome to The Spark Show! In this episode, I’ll be covering:
How you start your day is important and sets the tone for the rest of the day. If you start with negativity, chances are, you won’t feel too good throughout the day. If you start with positivity, then you can expect to have a good day.
I’ve noticed that ever since I started practicing a morning routine consistently, I was more productive and focused. I felt ready to take on the day and I felt really good!
I do believe that my morning routine helped me when I first started building my business when I had my full-time job. I would wake up at 5:00am so I could work on my business before going to my 9-5 job. It helped me build my influencer...
Welcome to The Spark Show! In this episode, I talk to renowned Hay House author, serial entrepreneur, business growth strategist specializing in mindset and messaging and mom of three, Suzy Ashworth.
- how she finds balance between being a mom and devoting time to her successful business
- why mindset is such a huge part of her success
- why it's so important for her to have an impact goal and how she's made it as a part of her business
Ashworth has been featured in Forbes, The Guardian and on the BBC and she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of super-fans for their businesses.
She first started her career off in business as a HypnoBirthing practitioner.
"My books I wrote with Hay House is called The Calm Birth Method and it was all around helping women have calm, positive and empowered births. I loved what I was doing there, but what I really loved...
Welcome to The Spark Show! In this episode, I’ll be covering:
The brand asks you to buy the product and review it for them. They say they will refund or give you the money back so that essentially, you get the product for free. A lot of brands do this to get reviews and testimonials.
I’ve seen both instances where the brand keeps their word and everything is great. The influencer ends up working with the brand multiple times and keeps a relationship with them and can lead to getting free product or paid deals. I’ve also seen instances where brands don’t fulfill their end of the bargain and start ghosting someone after they do their part.
The thing is, you won’t really know...
Welcome to The Spark Show! In this episode, I’ll be talking about how to start your influencer business from scratch. This is for those of you who are brand new and are just starting to get serious about creating your online business, growing your following and monetizing.
I’ll be covering:
Let’s talk about the 3 things you need to know before starting your influencer business. I like to call this the ABCs of Influence because this is the foundation for everything. This is where all my students start because most influencers who don’t know their ABCs usually don’t grow or monetize.
You need to know who your audience is. You need to know who you wanna help so you can communicate with them effectively. If...