The Spark Society: A Community for Digital Influencers

The Perfect Time to Launch Your Business

the spark show Apr 15, 2020

Welcome to The Spark Show! In this episode, we'll be covering: 

- If this is the right time to start your online biz

- How to build trust and connection in your community

- The 2 ways to start making money in your business now 

Is this the right  time to start an online business? 

The truth is, there’s no RIGTH time. People are always waiting until they’re ready, but honestly there is no such thing. There’s that quote - “The best time to start was 5 years ago, the next best time in now.” 

I know things are uncertain right now, but no one can predict the future. Things can still be uncertain three to six months from now, or next year or in 3 years. You can keep trying to time things but then you’ll just be stuck, not taking action or moving forward. 

When people say they’re stuck, they’re not really stuck. You just don’t want to make a decision. If you’re feeling stuck, it means that...

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How to Work with Brands During a Pandemic

the spark show Apr 07, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about “How to Work with Brands During a Pandemic.” I’ll be talking about the state of influencer marketing right now and which brands are still working with influencers, what you should be doing as an influencer right now and what to focus on, and if you’re just starting out - what could you be doing right now to build your brand and grow your following. 

How Influencer Marketing is Doing Right Now

First I wanna start with talking about how influencer marketing is doing now. I’m gonna be honest with you and tell you that there are some brands that are affected that will not be doing any marketing right now - that’s travel brands for one - it doesn’t make sense. Also anything that has to do with events or in-person because that goes against social distancing guidelines.

 I’ve had some campaigns in progress that have been postponed because of this. One of them...

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The State of Influencer Marketing featuring Tinger Hseih

the spark show Mar 31, 2020

Welcome to The Spark Show! On this episode, we are talking to Taiwanese American entrepreneur and influencer, Tinger Hseih. Tinger has been in digital marketing for over a decade, working with  media giants like MySpace before launching her own brand, Dash of Ting. 

She's is the only Asian blogger to be featured on Tastemade, Thrillist, Buzzfeed, and Matador Network. She has also collaborated with brands like Whole Foods, Qatar Airways, Four Seasons Hotel, and Kia on her social media channels. In addition to her brand, Tinger also founded the marketing consultancy Dash of Media, where she provides holistic solutions for brands, that also include influencer marketing.

In this episode, we discuss: 

- How brands are currently working with influencers during the pandemic

- How to find your niche and start your own blog or brand 

- Why now is actually a great time to start working on your personal brand

 and so much more!

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How to Create Content During a Crisis

the spark show Mar 23, 2020

Welcome to The Spark Show. In this episode, we are sharing a recent workshop where we discussed how to navigate content creation during this global crisis of COVID-19.

We've been hearing from a lot of our students that they just aren't sure what to post, what they should stay away from, and if talking about what is going on is right or wrong. 

DO'S and DON'TS for posting during COVID-19:

DO address the current situation

DON'T pretend like nothing is happening

DO create with compassion and sensitivity 

DON'T ignore your audience's concerns

Is it ok to be selling my products and services during COVID-19?

We believe that if you have an online business, you absolutely should still be selling. HOWEVER, you definitely want to be mindful of your messaging. Right now, we aren't heavily advertising our courses, but we are still showing up to serve our students. If someone finds us and wants to work with us? Great. 

Regardless of what is going on: you are still a business and...

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How to Pitch Yourself to Podcasts featuring Mai-Kee Tsang

the spark show Mar 17, 2020

Welcome to The Spark Show! On this episode, we are talking to launch strategist and podcast PR expert, Mai-kee Tsang all about how to pitch yourself to be a guest on podcasts! 

Mai-kee specializes in building loyal and engaged audiences for purpose driven entrepreneurs. This is to aid them when they are ready to launch their online courses, group coaching programs, and membership sites.

She does this by helping her clients land brand aligned podcast interviews as a guest expert to create - what she calls - Value-Driven Visibility™.

In this episode, we discuss: 

- What you should always have in your pitch email when reaching out to podcasts 

- What NOT to do when you want to be a guest 

- Why it's a great way to get your message out there

and so much more!

Listen to the full episode here:  





Watch the Masterclass


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5 Influencers Mistakes to Avoid

the spark show Mar 09, 2020

Welcome to The Spark Show! In this episode, I’ll be sharing with you the 5 influencer mistakes to avoid that I’ve seen a lot of people make and that I’ve made myself. 

If this is the first time we’re connecting, my name is Gwen Lane and I help influencers build their brand, grow their following, and monetize their influence. I have a 12-year digital marketing background and have been monetizing as an influencer for 5 years and I love sharing what I’ve learned while building a multiple six-figure business as a travel and lifestyle influencer. 

Mistake #1.Follower-Obsession

This is a big one. Everyone is obsessed with the numbers and the thing is it matters but it also doesn’t matter. If you go into this business with the goal to get millions of followers, it’s a very different energy than going into this business to help people. 

If you were able to help one thousand people, would that be significant for you? But then when...

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Public Relations 101 with Courtney Love Gavin

the spark show Mar 02, 2020

In this episode of The Spark Show, we're talking to our friend, old colleague and PR expert, Courtney Love Gavin!

Courtney Love Gavin, creator of Who’s That Housewife!? and co-founder of I Can Spell PR, is an award-winning public relations professional on a mission to help creative entrepreneurs grow their influence and income with PR.

With 15+ years of experience leading PR for the world’s most admired companies, her PR expertise has been praised by Forbes, Cosmopolitan, BuzzFeed and People. She’s a proud member of the Female Founder Collective and is obsessed with championing PR that's a powerful, persuasive and genuine expression of your brand! 

In this episode we discuss: 

  • Why it's important to make a lasting impression on people
  • How everyone can get press, even if they don't have an agency behind them 
  • Why influencers NEED to be thinking about press

PLUS, she has a free gift for all of our Spark Show listeners: ...

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How to Work With Brands You Love

the spark show Feb 24, 2020

Welcome to The Spark Show! In this episode, we're talking about what you REALLY need to do to be an influencer in 2020. 

Do you want to work with brands? And not just any brand, but ones that you really love?

In today's episode of The Spark Show, we discuss:

- The 3 questions to ask yourself re: working with brands
- The 2 things you need to be doing right now to attract these brands
- What to do BEFORE you even reach out to these brands

Listen to the full episode: 




Watch the Masterclass

Book a call with Gwen:

Listen to Previous Episodes: 

Start with Self Love featuring Bree Jenkins

Navigating Influencer Dating and Relationships featuring The Spicy Life

How to be a Successful Microinfluencer featuring Kalpana Ravulapati

Changing your Mental Blueprint featuring Fernanda Lind


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Start with Self Love featuring Bree Jenkins

the spark show Feb 17, 2020

Welcome to The Spark Show! In this episode, we're talking to Los Angeles based Dating Coach and Licensed Marriage and Family Therapist, Bree Jenkins.
Her brand The Gathered Life, offers counseling and coaching services, and hosts dating workshops and international yoga retreats at luxury boutique locations to help busy professionals relax, restore, reconnect, and rejuvenate. 

She specializes in helping people become empowered and break negative dating patterns. Bringing over twelve years of expertise as a private practice therapist and dating coach, she uses her skills to help clients clarify ideal compatible characteristics in partners, identify key behaviors to improve, form a plan of action to increase chances of meeting matches, and discovering and implementing ways to transform their love lives.

 Bree has helped numerous clients of all backgrounds into happy marriages,relationships, and in finding healthier empowered romantic lives. 


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Navigating Influencer Dating & Relationships featuring The Spicy Life

the spark show Feb 10, 2020

Welcome to The Spark Show! In this episode, we're talking to relationship expert Spicy Mari.
Spicy is the CEO & Founder of The Spicy Life. As a Relationship Expert, Spicy Mari has dedicated her life's work to encouraging singles and couples to communicate and connect more effectively by incorporating passion and adventure back into their interpersonal relationships.
Raw and uncensored in her matchmaking approach Spicy Mari has been featured on E! Daily Pop, Access Live, VH1's Basketball WivesBuzzFeed, Essence Magazine, Soul Pancake, Tastemade, OWN NETWORK’s Don’t Tell The Bride, The Ricky Lake Show, and her DashRadio as a recurring dating coach and matchmaker. 
Spicy Mari's desire to understand the way in which men and women communicate, started in her adolescence and led her to obtain a degree in Mass Communications from the University of California, Berkeley. Discovering her life's purpose was to not only help people find...
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