The Spark Society: A Community for Digital Influencers

Why Brands Pay Influencers

the spark show Aug 29, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about WHY BRANDS PAY INFLUENCERS THE BIG BUCKS including:

  • The 3 brand goals and the reason behind influencer marketing
  • The #1 reasons brands want to work with influencers
  • What brands are actually paying for when working with influencers

If this is the first time you’re connecting with me, my name is Gwen Lane. I help digital influencers get sponsored by brands. And I’m so passionate about sharing my experience and knowledge of digital marketing and more specifically influencer marketing since I’ve been running my own travel and lifestyle brand for the last 5 years. I’ve also been in the corporate side of digital marketing for over 10 years before I started my brand so I know what happens behind-the-scenes. 

So let’s dive in! First I wanna talk about the 3 brand goals and WHY brands use influencer marketing for their business. Their three goals are brand awareness, subscribers,...

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Your Two Customers

the spark show Aug 26, 2019

Welcome to The Spark Show! 

In this episode, I'll be going over:

~ Who your 2 customers are as influencers

~ The #1 mistake influencers are making in their business

~ What you need to create a sustainable six-figure business

If we haven’t connected yet, my name is Gwen Lane and I help digital influencers build their brand, grow their following and monetize their influence. I’ve created a six-figure business through brand sponsorships and digital offers. 

So let’s dive in: let’s talk about your two customers. As an influencer, your two customers are brands and your audience. There are a lot of different ways to monetize but those two are usually where the money comes from. 

The most common ways to monetize are through advertising and affiliate marketing, where the brands are the ones paying you. And then there’s products, services and events where you’re selling something to your audience. 

And the #1 mistake influencers are...

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Make Money as an Influencer with Less than 10k Followers

the spark show Aug 22, 2019

Welcome to The Spark Show! In this episode, I’m talking about how to make money as an influencer with less than 10,000 followers.  

So first let’s talk about money - I know you might be starting to get uncomfortable right now because a lot of people get this way when people talk about money. This where you’ll know if you need to work on your money mindset and if you have limiting beliefs on money.

It’s a good way to check if your gut starts tightening up or if you start getting worried or panicky when people say “money” or that they’re gonna talk about money. I don’t blame you, because I have also experienced this and it’s only been in the last few years that I’ve started working on this and really healing my relationship with money so that I can have a healthy money mindset and come from a state of abundance rather than lack. 

If you don’t know what I just said or what I’m talking about,...

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How Much Money You Can Make as an Influencer

the spark show Aug 19, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about something super exciting...MONEY!!! Because it’s pretty awesome how much you can make as an influencer if you set up your business the right way. I’ll also be talking about the different revenue stream possibilities for  influencers, how long will it take for you to create a profitable business and the ONE thing you need to start doing if you want to monetize your influence. 

 So let’s talk about MONEY! I think this is a super important topic because if you’re not making money doing something, it’s just a hobby - which is fine if you don’t wanna make money but being an influencer can be a lot of work and if you’re not monetizing then you’re volunteering. If you have a 9-to-5 job that you love and this is just something you wanna do on the side regardless if you make money right now then this episode might not be for you. This episode is for you if...

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What Brands Look For

the spark show Aug 15, 2019

In this episode, I’m going to be talking about: 

  • How brands look for influencers and how to get found 
  • The 3 things they look for when they land on your Instagram feed
  • WHAT actually happens when they want to work with you 

If you’re new to me or this is the first time you’re finding me, my name is Gwen Lane and I help digital influencers get sponsored by brands. I’ve been an influencer for 5 years now and I’ve also worked in digital marketing for over 10 years before I started my lifestyle and travel brand, The LA Girl. I’ve worked with brands like Disney, Facebook, Google, Nike, Target, Nordstrom, American Airlines and more and I love sharing my insights and strategies with my community so that you too can build your brand, grow your following and monetize your influence.

And the reason I’m so passionate about that is that I think influence equals impact and the more people you can help, the more of a difference you can...

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How to Attract Brands and Get Noticed Featuring Amy Tangerine

the spark show Aug 12, 2019

We're so excited for this episode of The Spark Show where we have our friend, Amy of Amy Tangerine. She’s an award-winning designer, scrapbooking extraordinaire, and the author of the book, “Craft a Life You Love.”

We wanna dive into this interview because it’s SO good and Amy and we talk about creativity and her first major brand deal with Dunkin Donuts when she had less than 20,000 followers.  

We also discuss how she self-published her book and then how it got picked up by a publisher, plus her advice to influencers who are just starting out.

I hope you enjoyed this episode!

If you did, please leave me a rating and review on Apple Podcasts - I wanna know what you think and if you’re getting value out of these episodes.

Listen to the full episode below:


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How to Build an Influencer Portfolio (And Why You Need One)

the spark show Aug 08, 2019

In this episode, I’m talking about what an influencer portfolio is, WHY you need to have one, the 3 essential elements and why having just a media kit is not enough. PLUS, I'm sharing the 3 biggest mistake influencers are making when pitching to brands!

Let’s dive in. 

First, what is an influencer portfolio? Basically, it’s a way to present yourself as an influencer in a professional way. If you think of a photographer, graphic designer or an architect, they usually have a portfolio to show you when you’re considering working with them. It shows you what their previous work looks like to get a feel for their style and concepts. 

This is what you would be sending to brands if they reach out to you and request it. Or it’s what you send to brands when you’re pitching to them to hire you and pay you for your advertising services. 

You’re basically trying to get the brand as a client so you want to present yourself in a way that...

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How to Seal the Brand Deal

the spark show Aug 05, 2019

In this episode, I’ll be talking to you about how to seal those brand deals so that you can start working with brands regardless of how many followers you have. I absolutely LOVE helping influencers monetize. Why? Because I believe it’s hard work, creating content, building an audience, showing up every single day. It’s more than a job, because it’s something you live and breathe. It’s a calling and a purpose and I believe that influencers deserve to get paid for their creativity and the work that you do. 

I talked about the specifics of a brand deal in Episode 16 so if you haven’t listened to that yet, make sure you do so! I talk about the difference between a collaboration vs a sponsorship and what that looks like. 

In this episode, I want to talk more about how to work with brands through the only two ways you can really work with brands. And that’s to ATTRACT or PITCH to brands. 


Let's talk about the...

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Success Affirmations

the spark show Aug 01, 2019

In this episode, I’m going to be sharing with you some success affirmations. In the last episode, Episode 17, I talked more about the definition of success and how to cultivate the success mindset. So if you haven’t listened to it yet, definitely do that first! 

Let’s get to it... I talked about affirmation in Episode 17, but I just want to run through what they are really quick so we’re on the same page. Affirmations are basically sayings, words, quotes, or mantras that you listen to, write or say repeatedly in an effort to rewire your brain to believing those words.

It’s kind of like reprogramming your brain because as we grow up we tend to pick up negative things or things that are not even true because we’ve heard it over and over again - so think of it like the un-brainwashing! 

I chose some of these affirmations because they are meaningful to me. You can always choose your own and ones that resonate with you. But if you’ve...

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Success Defined

the spark show Jul 29, 2019

In this episode of The Spark Show I’m talking about success - it’s something that everyone strives for but I feel like when I ask people what it means to be successful for them - they have no idea. Everyone wants success, to be successful, but most people don’t even take the time to define what success means them. 

For me, success is fulfilling my BIG VISION. In Episode 12, I talk about getting clear on your big vision because it’s what drives you and your decisions moving forward. Success means I’m achieving ultimate freedom.

That means financial freedom - being able to meet my monetary and impact goals, physical freedom - being able to travel and be where I want, emotional freedom from guilt and pain - being able to experience joy and happiness. 

Success is something that is an emotional state. I feel successful now, but that doesn’t mean I have everything I want now. As in, I know that in this present moment, I am moving towards...

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