Maybe you've fallen in love with Instagram and want to start your own brand, or your small blog is starting to take off. If you’re just getting started as an influencer, you need to follow a path that will set you up for success.
The term "Influencer" gets mentioned a lot these days - but what does it mean? Simply put, an influencer is someone who has an INFLUENCE over their audience. There is no set number of followers/how big your audience has to be in order to qualify as an influencer - it's a game of quality vs quantity.
The biggest myth that beginners believe is that it is all about the number of followers an influencer has - not true! This is a case of QUALITY over QUANTITY. Brands are looking for an audience that is authentic, engaged, connected, and more likely to take action when an influencer recommends a product or event. There is a reason that micro influencers are getting TONS of work with brands right now - they might not have a huge audience, but their followers are tuned in.
To grow your following efficiently and authentically, you need to start with what I call the ABCs of Influence.
In order to grow your brand, you need to get to know your audience. Can you connect with them and provide value?
Your brand is who are you as an influencer. What is your tone? Voice? Aesthetic? Core values? All of these things are part of your branding. You need to take it inward before you go out.
Your content is the meat and potatoes of your brand. This is what provides the value for your audience and should reflect both the audience and branding that you have defined.
That doesn't seem so hard, does it? Once you've laid the groundwork you're set up for unlimited growth.