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How to Seal the Brand Deal

the spark show Aug 05, 2019

In this episode, I’ll be talking to you about how to seal those brand deals so that you can start working with brands regardless of how many followers you have. I absolutely LOVE helping influencers monetize. Why? Because I believe it’s hard work, creating content, building an audience, showing up every single day. It’s more than a job, because it’s something you live and breathe. It’s a calling and a purpose and I believe that influencers deserve to get paid for their creativity and the work that you do. 

I talked about the specifics of a brand deal in Episode 16 so if you haven’t listened to that yet, make sure you do so! I talk about the difference between a collaboration vs a sponsorship and what that looks like. 

In this episode, I want to talk more about how to work with brands through the only two ways you can really work with brands. And that’s to ATTRACT or PITCH to brands. 

Attraction 

Let's talk about the...

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Success Affirmations

the spark show Aug 01, 2019

In this episode, I’m going to be sharing with you some success affirmations. In the last episode, Episode 17, I talked more about the definition of success and how to cultivate the success mindset. So if you haven’t listened to it yet, definitely do that first! 

Let’s get to it... I talked about affirmation in Episode 17, but I just want to run through what they are really quick so we’re on the same page. Affirmations are basically sayings, words, quotes, or mantras that you listen to, write or say repeatedly in an effort to rewire your brain to believing those words.

It’s kind of like reprogramming your brain because as we grow up we tend to pick up negative things or things that are not even true because we’ve heard it over and over again - so think of it like the un-brainwashing! 

I chose some of these affirmations because they are meaningful to me. You can always choose your own and ones that resonate with you. But if you’ve...

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Success Defined

the spark show Jul 29, 2019

In this episode of The Spark Show I’m talking about success - it’s something that everyone strives for but I feel like when I ask people what it means to be successful for them - they have no idea. Everyone wants success, to be successful, but most people don’t even take the time to define what success means them. 

For me, success is fulfilling my BIG VISION. In Episode 12, I talk about getting clear on your big vision because it’s what drives you and your decisions moving forward. Success means I’m achieving ultimate freedom.

That means financial freedom - being able to meet my monetary and impact goals, physical freedom - being able to travel and be where I want, emotional freedom from guilt and pain - being able to experience joy and happiness. 

Success is something that is an emotional state. I feel successful now, but that doesn’t mean I have everything I want now. As in, I know that in this present moment, I am moving towards...

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What is a Brand Deal

the spark show Jul 25, 2019

In this episode of The Spark Show, I’m gonna go into the basics of a brand deal - what it is, the difference between collaborations, partnerships and sponsorships, and how to get one. 

Let’s talk about something I know you want to know all about - and that is a brand deal! I’m gonna go over the 3 ways to work with brands and what terms people use. 

Collaboration

The first way to work with a brand is a collaboration or collab. This is where you work with a brand for an exchange. For example, you get free product and then you post about it on Instagram - that’s a collab. Or if you get invited to an event or you post about it, that’s a collab, or you get a comped hotel stay or a media rate - that’s a collab. 

There are some brands that will offer you a discount code and they don’t give you the product for free. I have people in my community ask me about this all the time. My answer for this, if you’re just starting...

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How to Narrow Your Niche

the spark show Jul 22, 2019

In this episode of The Spark Show, I’ll be talking to you about how to narrow your niche as an influencer, content creator, or personal brand. Whatever it is you’re doing, the more SPECIFIC and SPECIALIZED you are, the better.

If you’re just starting out - this can be one of those things that really make you slam on the brakes on everything because of the questions you might be asking yourself such as:

  • What am I gonna post about?
  • Is this too broad, is this too specific?
  • Is this all over the place?

And then you start thinking about narrowing your niche and you’re not really sure if it’s too narrow or narrow enough?

That spiral of questioning, doubt and FEAR starts coming along. I’m sure you can relate - it’s anything that requires some sort of decision. That feeling of - you don’t wanna do the wrong thing and so you’re second-guessing yourself. 

Here’s the thing, you don’t have to 100% DECIDE on this right...

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Over Saturation is a Myth

the spark show Jul 18, 2019

I’ve been wanting to do this episode for a while now because I hear the words “saturation” and “saturated” over and over again. Yet when we think about brands we love and the people we admire, there’s usually not over 10 or 20 that are top of mind. That’s what I wanna talk about in this episode and I am gonna put my foot down and say OVER SATURATION IS A MYTH. There, I said it! 

So let’s get into it, first let’s talk about the word “saturation.” It’s defined as the state or process that occurs when no more of something can be absorbed, combined with, or added. Let's talk about humans - we are constantly in need to be entertained or stimulated. 

I mean if you think about it, there are literally millions (maybe even billions) of movies out there, but do you think they’ll stop making movies or TV shows? 

No, because people want more. Yeah, they can watch it again but usually you’re...

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How to be More Intentional on Social Media featuring Quigley

the spark show Jul 15, 2019

In this episode, I’m talking to Casey Goodie of Officially Quigley on how to be more intentional on social media! She goes by her stage name, Quigley, and she’s a content creator and visual storyteller based in Los Angeles, California. 

We’re talking about her evolution from the music industry to fashion influencer and how she promotes healthy human relationships on her digital platform. Casey shares her goal of creating a heart-forward positive space where people can explore their identity and creativity. 

We talk about Instagram husbands, brand deals, her program 'Soulcial Media' and so much more!

                                                        

Listen to Previous Episodes: 

Getting Clear on Your Big Vision

Perfection is a Scam featuring Loren Trlin

How to be True to Yourself First

Forget...

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Getting Clear on Your Big Vision

the spark show Jul 11, 2019

In this episode, I'm talking about your BIG VISION. And I say yours because we all have a different one. Some say vision, some say mission, some say life’s work. I think it’s all the same thing. It’s what you would put on a vision board which is basically what would you want your life to look like if you can plan it out and get exactly what you want.

And some think this is like daydreaming or using imagination but I’m a HUGE believer that you can have the life you want and it all starts with you believing that it’s possible to have that life.

                                                        

Listen to Previous Episodes: 

Perfection is a Scam featuring Loren Trlin

How to be True to Yourself First

Forget Fear 

Playing Small is Selfish

             ...

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Perfection is a scam featuring Loren Trlin

the spark show Jul 08, 2019

 

In this episode, I’m going to be talking about the thing we all strive for but never quite get to - PERFECTION. I have a special guest with me, my good friend Loren Trlin. She’s an abundance and mindset coach, business strategist and you might recognize her voice and Aussie accent in the intro of my podcast - yup, that’s her!

I’m so excited to talk about this with her and you, because I am so super guilty about it. I am a recovering perfectionist and still sometimes catch myself in it.

We’re talking about what is PERFECTION, what causes it and where it come from, the cost and consequences of perfection, and how to overcome it. So without further ado, let’s dive into it.

 

                                                        

Listen to Previous Episodes: 

How to be True to...

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How to Be True to Yourself

the spark show Jul 04, 2019

 

In this episode, I want to talk about the word AUTHENTICITY. You hear about it all the time online and social media, “Be authentic, be yourself.” But what does that even mean? I'll break it down for you in 3 steps to make it easier for you to understand and implement in your personal brand.

 

                                                        

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