The Spark Society: A Community for Digital Influencers

How to Be More Confident on Camera

the spark show Sep 05, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about HOW TO BE MORE CONFIDENT ON CAMERA.

As influencers, we need to be visible and show up for our audience. In this episode, I’ll be covering:

~ The 3 things you need to do to have more confidence on camera

~ The #1 shift you need to make when you’re putting yourself out there

~ My top 2 tips to make your on-camera experience better 

First, here are the three things you need to do to have more confidence on camera. 

Purpose

Have an intention for why you are going on-camera. If you’re going on Facebook or IG Live, what do you want to accomplish? Don’t just go LIVE to go LIVE.

You don’t have to have a big reason or event, it could just be to show them where you are or what’s happening behind-the-scenes but there should be a clear purpose and intention. 

Preparation

Take the time to know what you’re going to say and create your main talking points. It’s...

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When to Hire a Professional Photographer Featuring Lin Marty

the spark show Sep 02, 2019

Welcome to The Spark Show! In this episode, I wanna talk to you about something most influencers struggle with which is knowing when to hire a photographer.

This is even if you have an Instagram husband, buddy or friend - because they’re not always available or maybe they’re not a professional photographer - and if they are, well - good for you. All of us are glaring at you right now, just kidding - kind of.

Today we’re talking to my dear friend, Lin Marty and I’m not just saying “friend” just to say that but because we’ve known each other for over a decade...we actually used to work together in advertising a long, long, long time ago at one of my first jobs out of college. This was when I didn’t really know what I wanted to do but then this job seemed cool. And I remember getting to this point of being there and not really feeling like it was fulfilling work and I just had to leave.

I mean the people were great, the perks were great...

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Why Brands Pay Influencers

the spark show Aug 29, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about WHY BRANDS PAY INFLUENCERS THE BIG BUCKS including:

  • The 3 brand goals and the reason behind influencer marketing
  • The #1 reasons brands want to work with influencers
  • What brands are actually paying for when working with influencers

If this is the first time you’re connecting with me, my name is Gwen Lane. I help digital influencers get sponsored by brands. And I’m so passionate about sharing my experience and knowledge of digital marketing and more specifically influencer marketing since I’ve been running my own travel and lifestyle brand for the last 5 years. I’ve also been in the corporate side of digital marketing for over 10 years before I started my brand so I know what happens behind-the-scenes. 

So let’s dive in! First I wanna talk about the 3 brand goals and WHY brands use influencer marketing for their business. Their three goals are brand awareness, subscribers,...

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Your Two Customers

the spark show Aug 26, 2019

Welcome to The Spark Show! 

In this episode, I'll be going over:

~ Who your 2 customers are as influencers

~ The #1 mistake influencers are making in their business

~ What you need to create a sustainable six-figure business

If we haven’t connected yet, my name is Gwen Lane and I help digital influencers build their brand, grow their following and monetize their influence. I’ve created a six-figure business through brand sponsorships and digital offers. 

So let’s dive in: let’s talk about your two customers. As an influencer, your two customers are brands and your audience. There are a lot of different ways to monetize but those two are usually where the money comes from. 

The most common ways to monetize are through advertising and affiliate marketing, where the brands are the ones paying you. And then there’s products, services and events where you’re selling something to your audience. 

And the #1 mistake influencers are...

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Make Money as an Influencer with Less than 10k Followers

the spark show Aug 22, 2019

Welcome to The Spark Show! In this episode, I’m talking about how to make money as an influencer with less than 10,000 followers.  

So first let’s talk about money - I know you might be starting to get uncomfortable right now because a lot of people get this way when people talk about money. This where you’ll know if you need to work on your money mindset and if you have limiting beliefs on money.

It’s a good way to check if your gut starts tightening up or if you start getting worried or panicky when people say “money” or that they’re gonna talk about money. I don’t blame you, because I have also experienced this and it’s only been in the last few years that I’ve started working on this and really healing my relationship with money so that I can have a healthy money mindset and come from a state of abundance rather than lack. 

If you don’t know what I just said or what I’m talking about,...

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How Much Money You Can Make as an Influencer

the spark show Aug 19, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about something super exciting...MONEY!!! Because it’s pretty awesome how much you can make as an influencer if you set up your business the right way. I’ll also be talking about the different revenue stream possibilities for  influencers, how long will it take for you to create a profitable business and the ONE thing you need to start doing if you want to monetize your influence. 

 So let’s talk about MONEY! I think this is a super important topic because if you’re not making money doing something, it’s just a hobby - which is fine if you don’t wanna make money but being an influencer can be a lot of work and if you’re not monetizing then you’re volunteering. If you have a 9-to-5 job that you love and this is just something you wanna do on the side regardless if you make money right now then this episode might not be for you. This episode is for you if...

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What Brands Look For

the spark show Aug 15, 2019

In this episode, I’m going to be talking about: 

  • How brands look for influencers and how to get found 
  • The 3 things they look for when they land on your Instagram feed
  • WHAT actually happens when they want to work with you 

If you’re new to me or this is the first time you’re finding me, my name is Gwen Lane and I help digital influencers get sponsored by brands. I’ve been an influencer for 5 years now and I’ve also worked in digital marketing for over 10 years before I started my lifestyle and travel brand, The LA Girl. I’ve worked with brands like Disney, Facebook, Google, Nike, Target, Nordstrom, American Airlines and more and I love sharing my insights and strategies with my community so that you too can build your brand, grow your following and monetize your influence.

And the reason I’m so passionate about that is that I think influence equals impact and the more people you can help, the more of a difference you can...

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How to Attract Brands and Get Noticed Featuring Amy Tangerine

the spark show Aug 12, 2019

We're so excited for this episode of The Spark Show where we have our friend, Amy of Amy Tangerine. She’s an award-winning designer, scrapbooking extraordinaire, and the author of the book, “Craft a Life You Love.”

We wanna dive into this interview because it’s SO good and Amy and we talk about creativity and her first major brand deal with Dunkin Donuts when she had less than 20,000 followers.  

We also discuss how she self-published her book and then how it got picked up by a publisher, plus her advice to influencers who are just starting out.

I hope you enjoyed this episode!

If you did, please leave me a rating and review on Apple Podcasts - I wanna know what you think and if you’re getting value out of these episodes.

Listen to the full episode below:

                                                  ...

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How to Build an Influencer Portfolio (And Why You Need One)

the spark show Aug 08, 2019

In this episode, I’m talking about what an influencer portfolio is, WHY you need to have one, the 3 essential elements and why having just a media kit is not enough. PLUS, I'm sharing the 3 biggest mistake influencers are making when pitching to brands!

Let’s dive in. 

First, what is an influencer portfolio? Basically, it’s a way to present yourself as an influencer in a professional way. If you think of a photographer, graphic designer or an architect, they usually have a portfolio to show you when you’re considering working with them. It shows you what their previous work looks like to get a feel for their style and concepts. 

This is what you would be sending to brands if they reach out to you and request it. Or it’s what you send to brands when you’re pitching to them to hire you and pay you for your advertising services. 

You’re basically trying to get the brand as a client so you want to present yourself in a way that...

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How to Seal the Brand Deal

the spark show Aug 05, 2019

In this episode, I’ll be talking to you about how to seal those brand deals so that you can start working with brands regardless of how many followers you have. I absolutely LOVE helping influencers monetize. Why? Because I believe it’s hard work, creating content, building an audience, showing up every single day. It’s more than a job, because it’s something you live and breathe. It’s a calling and a purpose and I believe that influencers deserve to get paid for their creativity and the work that you do. 

I talked about the specifics of a brand deal in Episode 16 so if you haven’t listened to that yet, make sure you do so! I talk about the difference between a collaboration vs a sponsorship and what that looks like. 

In this episode, I want to talk more about how to work with brands through the only two ways you can really work with brands. And that’s to ATTRACT or PITCH to brands. 

Attraction 

Let's talk about the...

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