Monetization for content creators and influencers

How to Deal With the Haters Online

the spark show Sep 20, 2019

Welcome to The Spark Show! In this episode, I’ll be going over how to deal with haters, because we all know they’re out there. The more you grow, the more this will happen. It’s inevitable and you can’t please everybody. 

So first let’s talk about FEAR because this is where this comes from, this comes from a fear of judgment. You’re worried about what people are gonna say, how they’re gonna react. It happens to all of us, you are not alone. 

Even the biggest celebrities, personalities out there have experienced a fear of judgment. Especially now in this age of social media where one thing can be retweeted and shared a million times and then it becomes a whole thing. 

So I’ve talked about FEAR of judgment several times in my podcast and in my content because it’s something you’re going to have to overcome as an influencer. As someone who puts themselves out there, if you let that fear stop you, that will also...

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How to Build a Unique Brand with Your Personality Featuring Tyler J McCall

the spark show Sep 16, 2019

Building a personal brand means staying true to who YOU are so you can help an audience that needs you.

It's not about being like other people, it's not about following the crowd. Your audience is waiting for YOU and your unique perspective on whatever it is they need help with.

On today's episode of The Spark Show, we're talking to our friend and Instagram expert, Tyler J McCall about building your brand on Instagram, while staying authentic to who you really are.

Book a call with me:

Listen to the full episode here:


Listen to Previous Episodes: 

Influence = Impact

Using your Influence for Good featuring Ashley Fultz

How to be More Confident on Camera

When to Hire a Professional Photographer featuring Lin Marty

Why Brands Pay Influencers the Big Bucks




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Influence = Impact

the spark show Sep 12, 2019

Welcome to The Spark Show! In this episode, I’ll be going over why INFLUENCE=IMPACT!

We'll go over:

  • What being an influencer really means 
  • The 3 essentials to growing your personal brand 
  • The #1 thing that makes you stand out from everyone else

First, let’s talk about what being an influencer really means. 

Let’s first talk about what it’s not: 

  • It’s not about the likes, getting followers and all of that stuff 
  • It’s not about getting free stuff and the perks (it’s a nice to have) 
  • It’s not about just taking pictures and videos without meaning and intention 

What is being an influencer about:

  • Creating a connection with your audience by being YOU 
  • Helping people with your content by inspiring and empowering them
  • Building a community and creating a safe space

3 Essentials to Growing Your Personal Brand


The ability to impact; You are able to educate, entertain, how them a...

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Using Your Influence for Good Featuring Ashley Fultz

the spark show Sep 09, 2019

In today's episode of The Spark Show, we're talking to Ashley from The Style Edittrix. 

I'd been following Ashley on Instagram for awhile, and I think we worked with the same brand at one time, and I was like "who is this girl?" I knew I had to chat with her, so I asked her to come on the podcast, and I'm excited to share this episode with you! 

Ashley is a Los Angeles based TV and style expert as well as a lifestyle blogger. She has, and she's also a former fashion and lifestyle producer for E! News. She loves sharing relatable fashion and lifestyle tips, tricks and trends.

She's also a mom!

Listen to the full episode here: 



Listen to Previous Episodes: 

How to be More Confident on Camera

When to Hire a Professional Photographer featuring Lin Marty

Why Brands Pay Influencers the Big Bucks

Your Two Customers

Make Money as...

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How to Be More Confident on Camera

the spark show Sep 05, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about HOW TO BE MORE CONFIDENT ON CAMERA.

As influencers, we need to be visible and show up for our audience. In this episode, I’ll be covering:

~ The 3 things you need to do to have more confidence on camera

~ The #1 shift you need to make when you’re putting yourself out there

~ My top 2 tips to make your on-camera experience better 

First, here are the three things you need to do to have more confidence on camera. 


Have an intention for why you are going on-camera. If you’re going on Facebook or IG Live, what do you want to accomplish? Don’t just go LIVE to go LIVE.

You don’t have to have a big reason or event, it could just be to show them where you are or what’s happening behind-the-scenes but there should be a clear purpose and intention. 


Take the time to know what you’re going to say and create your main talking points. It’s...

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When to Hire a Professional Photographer Featuring Lin Marty

the spark show Sep 02, 2019

Welcome to The Spark Show! In this episode, I wanna talk to you about something most influencers struggle with which is knowing when to hire a photographer.

This is even if you have an Instagram husband, buddy or friend - because they’re not always available or maybe they’re not a professional photographer - and if they are, well - good for you. All of us are glaring at you right now, just kidding - kind of.

Today we’re talking to my dear friend, Lin Marty and I’m not just saying “friend” just to say that but because we’ve known each other for over a decade...we actually used to work together in advertising a long, long, long time ago at one of my first jobs out of college. This was when I didn’t really know what I wanted to do but then this job seemed cool. And I remember getting to this point of being there and not really feeling like it was fulfilling work and I just had to leave.

I mean the people were great, the perks were great...

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Why Brands Pay Influencers

the spark show Aug 29, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about WHY BRANDS PAY INFLUENCERS THE BIG BUCKS including:

  • The 3 brand goals and the reason behind influencer marketing
  • The #1 reasons brands want to work with influencers
  • What brands are actually paying for when working with influencers

If this is the first time you’re connecting with me, my name is Gwen Lane. I help digital influencers get sponsored by brands. And I’m so passionate about sharing my experience and knowledge of digital marketing and more specifically influencer marketing since I’ve been running my own travel and lifestyle brand for the last 5 years. I’ve also been in the corporate side of digital marketing for over 10 years before I started my brand so I know what happens behind-the-scenes. 

So let’s dive in! First I wanna talk about the 3 brand goals and WHY brands use influencer marketing for their business. Their three goals are brand awareness, subscribers,...

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Your Two Customers

the spark show Aug 26, 2019

Welcome to The Spark Show! 

In this episode, I'll be going over:

~ Who your 2 customers are as influencers

~ The #1 mistake influencers are making in their business

~ What you need to create a sustainable six-figure business

If we haven’t connected yet, my name is Gwen Lane and I help digital influencers build their brand, grow their following and monetize their influence. I’ve created a six-figure business through brand sponsorships and digital offers. 

So let’s dive in: let’s talk about your two customers. As an influencer, your two customers are brands and your audience. There are a lot of different ways to monetize but those two are usually where the money comes from. 

The most common ways to monetize are through advertising and affiliate marketing, where the brands are the ones paying you. And then there’s products, services and events where you’re selling something to your audience. 

And the #1 mistake influencers are...

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Make Money as an Influencer with Less than 10k Followers

the spark show Aug 22, 2019

Welcome to The Spark Show! In this episode, I’m talking about how to make money as an influencer with less than 10,000 followers.  

So first let’s talk about money - I know you might be starting to get uncomfortable right now because a lot of people get this way when people talk about money. This where you’ll know if you need to work on your money mindset and if you have limiting beliefs on money.

It’s a good way to check if your gut starts tightening up or if you start getting worried or panicky when people say “money” or that they’re gonna talk about money. I don’t blame you, because I have also experienced this and it’s only been in the last few years that I’ve started working on this and really healing my relationship with money so that I can have a healthy money mindset and come from a state of abundance rather than lack. 

If you don’t know what I just said or what I’m talking about,...

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How Much Money You Can Make as an Influencer

the spark show Aug 19, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about something super exciting...MONEY!!! Because it’s pretty awesome how much you can make as an influencer if you set up your business the right way. I’ll also be talking about the different revenue stream possibilities for  influencers, how long will it take for you to create a profitable business and the ONE thing you need to start doing if you want to monetize your influence. 

 So let’s talk about MONEY! I think this is a super important topic because if you’re not making money doing something, it’s just a hobby - which is fine if you don’t wanna make money but being an influencer can be a lot of work and if you’re not monetizing then you’re volunteering. If you have a 9-to-5 job that you love and this is just something you wanna do on the side regardless if you make money right now then this episode might not be for you. This episode is for you if...

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