The Spark Society: A Community for Digital Influencers

Playing Small is Selfish

the spark show Jun 27, 2019

In this episode, I’ll be talking about playing small - why we do it and what it’s costing us. This is when you’re hiding from what you truly know you can do or wanna do - and really, it all stems from fear. And I get, it’s scary to go out there and do something different, it’s scary to put yourself out there. But really, how long can you do that for? Are you gonna spend the rest of your life, unfulfilled and doing something less than you know you’re capable of because you “might” fail?

 

 

                                                        

 

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The Influencer Side Hustle Roadmap featuring the LA Couple

the spark show Jun 24, 2019

 

In this episode, I’m gonna be talking about being an influencer as a side hustle and you’ll also be hearing from my guests Callie and Leo of The LA Couple on how they grew their following to over 50,000 in less than a year while working full time. 

 

                                                        

 

                         Connect with Gwen Lane

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How Long It's Going to Take to Become an Influencer

the spark show Jun 20, 2019

In this episode, I want talk to you about our good friend, TIME who most of us, especially if you’re like me - may have a love/hate relationship with. I’m gonna be talking about how long it’s going to take to be a successful influencer, how long it’s gonna take to grow your following, how long it’s going to take to start working with brands, monetizing and getting paid brand deals. All that good stuff.

 

                                                         

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Getting Started as an Influencer

the spark show Jun 18, 2019

In episode 5, I’m going to talk to you about getting started as an influencer.

I wanted to record an episode about this because I get this question ALL THE TIME and I get it, getting started sometimes feels like the hardest part. So in this episode, I’ll be talking about the WHY, the WHO and the WHAT. And as one of my mentors says, we’re gonna EFF the HOW for now. Meaning, we’re not gonna worry too much about HOW you’re going to do this or HOW you’re going to actually execute - but more of what is that you need to do, who do you wanna help and why do you wanna help them.

 

                                                        

 

Mentioned in today's podcast:

FREE Social Media Content Calendar

Simon Sineck's "Start with Why" TEDx Talk

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Shocking Social Media Stats

the spark show Jun 14, 2019

I'm really excited for this episode because if you didn’t know this about me, I’m a huge nerd and I love numbers. I geek out on formulas, spreadsheets and all sorts of calculations. I know, I know pretty weird for a lifestyle influencer but I was a Business Management Economics major and my favorite class was econometrics which was a mix of statistics and business calculus, and in that calculating the instances of winning a poker hand - I used to play poker a lot too but that’s for another episode. 

This is just going to be about me sharing some interesting and shocking stats that make it a pretty good time to be an influencer and be in the influencer marketing space right now - because let me tell you - it is blowing up!

 

                                                        

 

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Influencer Defined

the spark show Jun 11, 2019

In Episode 3, I’m going to be talking about the meaning of the word influencer. I’m going to be sharing with you how the word influencer even came about, a little bit of history and of course, what it means to me and my own perspective.

I also asked some of my fellow influencer friends and colleagues to join in to tell you what the word influencer means to them. I’ll also be sharing with you what it means to brands and to the influencer marketing industry.

 

                                                                       

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The Influencer Stereotype

the spark show Jun 11, 2019

Do you REALLY know what an influencer is? Have you heard the term but aren't exactly sure what it means? 

Influencers are oftentimes portrayed as self-centered divas who only care about getting the perfect photo and are always boasting about how many followers they have, and there’s even been bad press lately about influencers asking for free stuff like hotel stays or meals.

Now I’m not gonna lie, there are influencers like that who fit the bill. But when I talk about influencers on this podcast, I’m talking about a different type of influencer: one that is not growing a following for fame or fortune. But because they want to help people. You can help a lot more people if you have a bigger audience. Your message, whatever that is, can reach more people if you have a big audience. That’s just the truth.

I break it all down more in Episode 2. 

                           

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An Introduction to The Spark Show Podcast

the spark show Jun 11, 2019

Welcome to The Spark Show! In this episode, my very first episode, I wanted to just introduce myself and share my vision for this podcast. I also wanted to share with you why I started this podcast and what I hope to achieve.

First of all, let’s talk about who this podcast is for because audience is the most important thing. The Spark Show is for digital influencers and to me, that includes content creators, bloggers, YouTubers, Instagrammers, entrepreneurs and business owners who are growing their audience, monetizing their following and making a positive impact with their platform.

I started this podcast because I wanted to create a platform where I can talk to you one-on-one, ear-to-ear where I can share tips, strategies, stories and experiences that will inspire and empower you through your influencer journey.

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How to Attract Brands and Seal the Brand Deal

In this blog, I’ll be covering:

  • The 3 steps to get a brand’s attention and make a genuine connection.
  • The #1 mistake influencers make when wanting to work with brands.
  • How to get brands to notice you and reach out to you for partnerships.

If this is the first time we’re connecting, my name is Gwen Lane. I’m the founder of the travel and lifestyle blog, The LA Girl and Spark Society where I help digital influencers get sponsored by brands EVEN if they don’t have a huge following yet.

So first let’s talk about the SPARK ATTRACTION METHOD - this is my 3 step process that I use to attract brands. I’ve used this process to work with brands like Disney, Facebook, Nike, Target, Starbucks and more, and it’s the same method that my students are using to work with brands and get paid brand deals with less than 1,000 followers.

Do you want to learn these too? Keep reading. 

The 3 steps of the Spark Attraction Method are: IDENTIFICATION,...

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How to Pitch to Brands and Get Collabs and Sponsorships

collab instagram sponsored May 24, 2019

 Are you posting to your social media channels, creating great content and want to get to the point of working with brands either through collaborations or fully paid sponsorships? If you answered yes, you are in the right place! 

But wait. There's a process. There's SO much more to it than just reaching out to your dream brands and hoping they will want to work with you. There are steps you have to take BEFORE you even start pitching. Don't make the mistakes that so many influencers make by jumping into pitch emails before doing the other work. 

If you're ready to really prepare to be a paid influencer, check out our 5 step process that will get you on the road to YES! 

Today we're sharing the Spark Pitch Process, a 5 step guide to getting you #Sponsored. Now, the first three tips may feel familiar because its the same as our Spark Attraction Method, but it's because all of this applies when you are getting ready to pitch to your favorite brands. 

Step 1:...

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