Jacquelyn Umof is a former LA Laker Girl turned yogi - Action Jacquelyn is one of the biggest yoga influencers online. Known for her stunning poses, positive messaging and beautiful photography, Jacquelyn engages her fans through her "Get Stretchy" program. Jacquelyn's vision is the heal the world through daily rituals of movement and positive mindset that take 15 minutes or less.
Jacquelyn reaches millions through her huge instagram audience, her subscribers on YouTube and on her wildly popular interactive blog. Her fans love her 1-week challenges, daily motivations and infinite tools for mental and physical strength, growth, and improvement. Jacquelyn is a classically trained ballerina from a very young age, and has danced professionally for LINES Ballet, and went on to be USC Song Girl, Clipper Girl, then Laker Girl. She is currently certified in Kundalini Yoga, Vinyasa Yoga, Breathing, Reformer Pilates, Barre, Personal Training, and...
We are fresh off the heels of this year's #sparksummit, and we learned a LOT about the industry! Our industry panel revealed some insider secrets of how they find influencers, what they look for in an Instagram feed, and what happens once they want to work with you.
How brands look for influencers and how to get found
They look through hashtags, locations, and sometimes even Google. Another key to being found: have your e-mail address in your Instagram bio!
Brands can tell if you're really passionate about your brand or if you're just in it for the likes.
Your aesthetic is the general look and feel of your feed.
Brands may be checking out your page, but they're also looking at your audience. This is ultimately who they will they
WHAT actually happens when they want to work with you
If a brand e-mails you - great! You're halfway there. However, you can't assume you're the only influencer they've...
When it comes to being an influencer, it is so important to provide VALUE to your audience. This is what brands will want to see and will have your followers stick around for.
So what exactly is value? Ask yourself: what kind of content will serve your audience?
If you don't know your audience, then this will be really difficult, right?
Some common ways to provide value to your audience through content is to post tips, how-tos, tutorials, and guides.
Another way to share content with value is through your personal core values. In my membership program #Sponsored, I teach my students exactly how to get clear on their core values. Once you zero in on these values and know why you do what you do, value in your posts will follow.
But providing value does not necessarily mean constant teaching. Does the content mean something to you? Adding context to the content and why it's important to you is key in adding value.
Consistently providing value is about...
How do you introduce yourself? Do you say that you're a social media influencer? It turns out, if you're doing this you may actually be cutting yourself off at the knees. Here are a few reasons why calling yourself a social media influencer can limit your growth:
What do you think of when someone says "social media"?
Probably Instagram, Facebook, Twitter, Pinterest...basically channels you can have a presence on.
Here's the thing - you don't OWN those channels. There are a lot of things that can happen to your profiles when you use social media platforms:
1. They can change terms and conditions
2. They can close your account whenever they please
3. They can show your content to whomever they want
If you own a domain name and have your own website, you own your platform. In media, they call this O&O - owned and operated. Your content belongs to you - no platform can decide to delete all of your hard work. This is a great way to ensure the longevity of...
There’s a lot of information out there. You can pretty much find anything out on Google, YouTube, reddit, and other sites. The thing is, when you watch a video or read a blog post that’s it - it’s just information. Most people can process a lot of information but what happens afterward? If you do nothing with what you learn, that’s exactly what’s going to happen - NOTHING.
So why do people buy premium online courses and programs when they can just spend time watching YouTube videos and Google-ing everything? It’s because usually these programs come with a system to apply and implement that information. It comes with videos, trainings, and tutorials (which is like the book/manual), coaching calls, a group for support and accountability (which is like the classes and workshops you attend). And when you buy a program, it comes with a promise.
Let’s talk about a promise that a brand makes when they’re selling their...
If you're serious about your business, you can make serious money as an influencer. You've created beautiful content, your influencer is portfolio is ready to go - but how do you know how much money to charge?
Brands are paying for advertising. As influencers, we are advertisers. Brands are paying to get their product in front of our audience, just as they would if they paid a TV station to run a commercial. As an influencer, your audience is your product. This is why it's SO important to be crystal clear on your audience.
The difference here is that influencers already have a connection with their audience - they already know, like and trust the influencer. This is why influencers can charge a premium - it's an endorsement to a higher-quality audience.
The standard benchmark is around $100 per 10,000 followers on Instagram. This means that if you get a brand sponsorship, you can expect to...
I hear this all the time.
“I don’t have enough time.”
And the thing is, we know there is a set number of hours in a day. We already put aside the time for our priorities, like work, family, eating, etc.
And that’s the key word right there - “priorities.” We make time for what’s important to us.
So if you’re starting and growing a business (in this case, your influencer platforms) is that important to you right now? Because if it isn’t, you’re always going to find that you don’t have the time for it. Not now, not ever - until you make it a priority.
You hear stories all the time about entrepreneurs who work before work, after work, on the weekends, when their kids are asleep. When everyone is out having fun they’re working on their business. They've made it a priority.
If being healthy is important to you, then you’ll make time to make healthy meals and exercise. If learning a new skill is...
The term "aesthetic" seems to be everywhere these days.
Simply put, an aesthetic is the look and feel of your content. Do you post rainbow colors? Neutral tones only? This is your aesthetic.
So what are brands looking for when searching for influencers to work with? Typically, they look for the three As of Alignment:
Is your audience aligned with the brand? If your audience is similar to the one your brand wants to reach, you're looking good. This is typically one of the FIRST things brands look for in an influencer.
Are YOU as a person aligned with the brand's core values? It's always a great thing when your personality is intertwined with your audience for a unique and authentic spin. It also sets you apart from influencers who promote product solely for the sake of sponsorships - it's not authentic.
Does your look and feel align with the brand's? Think of how your aesthetic comes across to your audience and...
Is your mindset holding you back?
Until you take 100% responsibility for your success, you will never achieve it. What are you doing to build your brand and to grow your following? What steps are you taking? Posting is not enough, it’s never been enough. So if you’re waiting for things to happen, chances are they’re not.
There are three HUGE MISTAKES that influencers make that hold them back from reaching their full potential:
There are students in my courses with under 10k who have booked PAID sponsorships with brands More likely, you need to gain clarity on your brand.
Have you ever thought:
"Who am I to do this?"
"Why is my story worth telling"
If you're letting fear block you - it will always be a "no". What have you got to lose?
This is why it’s important to practice...
So, what’s the difference between a collaboration and a sponsorship anyway? When working with brands, it can become tricky to figure out exactly what they're offering. Here are three different ways you can work with brands at any stage of your brand's growth.
The 3 Different Ways to Work With Brands
Brand collaborations are usually unpaid, but product is typically provided. Sometimes they ask you to buy the product or give you a discount code, but this is generally something to avoid unless they give you product for free. Why should you pay THEM for your hard work?
Partnerships may be paid or unpaid; the term can be vague and you may need to ask the brand for clarification on what they're offering.
This is our big goal as influencers - a paid deal where you are offered payment for promotion services on your channel.
What Should You Focus on If You Have Fewer Than 10k Followers?
The #1 thing you should be doing...