The Spark Society: A Community for Digital Influencers

5 Powerful Reasons Why Influencers Should Start a Blog Right Now

blogging Dec 13, 2017

A blog can be a very powerful tool for influencers. If you're an influencer who hasn't started a blog yet or don’t know if you should, this post is for you.

A blog is a content marketing tool that many influencers can use to attract followers, brands and customers. 

Here are 5 powerful reasons why influencers should start a blog right now! 

1. A blog is a great way to establish yourself as a resource or expert in your niche.

Let’s say you’re looking for a solution to a problem or doing some research.

Chances are, you’re going to go online to Google or a search engine and type in something like, “how to start a blog.”

Then, you’ll get search results that are automatically chosen by the search engine based on an algorithm.

From there, you’ll probably visit the first few sites on the page and perhaps you’ll find one that really helps you because it has a lot of useful information, maybe...

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How to Brand Your Instagram: 5 Steps to Double Your Following & Get Sales

social media Dec 06, 2017

We all know Instagram is a big deal. So if you’re not taking the steps to brand your Instagram, you may be missing out on some valuable ROI.

Let’s face it – it takes a lot of time to plan your content, post photos, videos, and Instagram stories, and then engage.

Anyone who is working on growing their following and building their business on Instagram knows the daily grind.

With Instagram surpassing 700 million users, you’ll want to make sure that you’re putting your best feed forward and creating a lasting impression with anyone who interacts with your content.

Here are 5 steps to take to brand your Instagram so that you’re optimizing opportunities to grow your following and your customer base.

Step 1: Know your story

When you’re posting on Instagram, you don’t want to post just for the sake of posting.

If your brand is a personal brand, then yes, selfies every day may work for you.

But if you’re offering a product or...

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How to Choose A Profitable Blog Niche That You’re Passionate About

blogging Nov 29, 2017

So you want to start a blog! Perhaps you already started one and you’re having trouble on how to choose a profitable blog niche.

Many blogs start out as personal blogs where one writes about anything that comes to mind.

Most successful bloggers choose a niche and spend their time getting really good at providing valuable content.

And that’s what you want to do too.

People usually go to blogs because they are searching for information on something or to solve a problem.

Think of the last time you Googled something or searched for something on Pinterest or YouTube.

That’s the kind of need that we’re talking about.

But before you even decide on what you want to blog about, I always recommend going back to the “why.”

Why do you want to blog?

This is the first question you should ask yourself.

And though it seems really basic, it’s actually quite complicated.

It’s one of those soul-searching questions that requires you to dive deeper...

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