The Spark Society: A Community for Digital Influencers

The #1 Mistake Influencers Make When Working with Brands

brands monetization Oct 15, 2018

Did you know that there is ONE massive mistake that influencers are making today that hold them back from landing brand deals? Learn what this mistake is, how to avoid missing out on opportunities, and three steps you should take before even working with brands.

The #1 myth influencers are believing

Believing that you need a certain number of followers to work with brands.

Now, this doesn't meant that you shouldn't work on building your following. 

A lot of brands want to work with microinfluencers. What is a microinfluencer? Less followers but more engagement

The 3 steps you should take BEFORE even working with brands

If you're starting with 0, 500, 1000 followers, it's important to get crystal clear on your audience. There are three steps to take when defining your brand.

Audience

In order to grow your brand, you need to get to know your audience.  Can you connect with them and provide value?

Branding 

Your brand is who are you as an influencer. What is your tone?...

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Here's How to Get Brands to Pay You To Post

When you first begin your career as an influencer, you may receive discount codes, free product, and event invites - so much fun! If your goal is to quit your 9-5 and take your brand full-time, you'll need to start getting paid for your services. 

When you’re just starting out, all you'll want to do is work with brands, even if that means doing “collabs” (getting free products, event invites, restaurant tastings, hotel stays).  If you’re just starting out and have less than 10-25k followers - this is what you SHOULD be doing as much as you can so that you can gain experience and build your portfolio. But what happens after?

 What is the "Freefall" and why should you avoid it?

When you have about than 10-25k followers, you get to this point that I call “The Freefall”. The Freefall is falling into the trap of getting free stuff and no actual compensation.

Is this a bag thing? Not necessarily. If you continue to...

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The ONE Thing to Change If You Want to Get Brand Deals

 A major goal for any influencer is to get sponsorships with brands that you feel passionate about. What's holding you back from achieving this goal? There's ONE thing to change as an influencer if you want to start getting brand deals and growing your brand. 

How to ask brands for money 

If you’re just starting out as an influencer your main focus should be on who your audience is, helping that audience and growing that audience. As you do that, you will naturally attract brands that want to work with you. There is NO SHORTAGE of brands out there, and many of them want to work with influencers.

Initiate the conversation

Who says that you need to wait for brands to come to you? Start reaching out to brands, pitching to them to get free products, event invites, and restaurant tastings to build your portfolio. 

You can charge for your services

As you grow more of a following, you can start charging for your services.

Think of it as your...

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How to Get Started as An Influencer

Maybe you've fallen in love with Instagram and want to start your own brand, or your small blog is starting to take off. If you’re just getting started as an influencer, you need to follow a path that will set you up for success.

What is an Influencer?

The term "Influencer" gets mentioned a lot these days - but what does it mean? Simply put, an influencer is someone who has an INFLUENCE over their audience. There is no set number of followers/how big your audience has to be in order to qualify as an influencer - it's a game of quality vs quantity.

The #1 myth you need to stop believing right now if you want to be an influencer

The biggest myth that beginners believe is that it is all about the number of followers an influencer has - not true! This is a case of QUALITY over QUANTITY. Brands are looking for an audience that is authentic, engaged, connected, and more likely to take action when an influencer recommends a product or event. There is a reason that micro...

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How to Get Sponsored By Brands You WANT to Work With

brands monetization Oct 09, 2018

It may seem like influencers are constantly being approached by brands for sponsorships, so why is your inbox still empty?

Are you not getting sponsored by brands yet? Let's talk about some of the reasons why this is happening.

What do you WANT from brands?

If you want to quit your 9-5 job and work full-time as an influencer, you need to work with brands. Brands reaching out to you and offering you either free product or paid partnerships will not only provide you with money, but can expand your reach and help your channel grow. 

You to work with brands who VALUE your brand, content and audience. You've worked hard to create your brands, so it's important to partner with other brands who hold themselves to the same standards.

You want to be able to go to sponsored events get AMAZING gift bags, or even go on sponsored trips. Doesn't getting paid to travel seem much more fun than sitting in an office every day?

There are three ways you can work with brands. 

Collabs 

...

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5 Easy Ways to Take Instagram Photos Like a Pro

social media Jul 03, 2018

So you want to take awesome Instagram photos?  Don’t we all!

Here are 5 easy ways to take Instagram photos like a pro even if you're not a professional photographer! 

Pro Tip #1: Use Natural Lighting

We all know that one thing that can really ruin a photo - bad lighting.

So to get the best lighting, make sure you’re taking photos during the day and the best time to shoot is around dawn or dark to get soft shadows and light contrasts.

Use the light that comes in from a window and turn off any indoor lights to avoid any yellow artificial lighting.

The best days to shoot outside are cloudy days so you don’t have to worry about shadows, so keep all this in mind when you’re planning your photoshoot.

Pro Tip #2: Find Your Focus

Who likes looking at blurry photos? Probably no one.

You can avoid taking blurry photos by setting the focus. Just tap your phone screen on where you want it to focus before taking your photo! Yup, it’s that simple.

You can...

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5 Ways to Make Money as an Influencer

I love talking about influencers making money because it is hard work! Some people think it’s all about taking selfies or photos all the time and it’s a lot more than that. Here, I'm going to share with you the top 5 ways that you can make money as an influencer!

Advertising

You can make money as an influencer by advertising products and services on your platform. This includes Google Adsense on your blog, enabling ads on your YouTube channel, and working with brands to create sponsored content on your social media platforms.

You can start making money right away with Google Adsense to your blog but you’ll need to be getting a certain amount of traffic. For YouTube, you have to have a minimum of 10,000 views before you can start monetizing.

Brands like to work with influencers that have an audience, so it’s best to build and grow your following FAST to start making money through Advertising. 

 Affiliate Marketing

This is when you make...

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How to Work with Brands as an Influencer and Get Paid to Do it

brands monetize Jan 07, 2018

One of the many ways an influencer can make money is by working with brands.  Here are my top strategies on how to work with brands as an influencer and get paid to do it. 

I've also included a free Work with Brands guide and cheatsheets for you to download after you read this post! 

An influencer is someone who has a following or an audience.

And your audience is something that a brand wants to get access to and in front of.

Let’s say you’re a beauty influencer and you have 50,000 followers. There are beauty brands out there that want to reach your audience!

If they’re a new brand, instead of them growing their own following, they can hire you instead to promote their brand to your audience.

This is called influencer marketing and it’s a very effective strategy that many brands are using right now.

Not only do they reach your audience, but they’re also getting you to “endorse” their products because you’re promoting...

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7 Simple Steps to Plan Out Your 2018 Social Media Content Calendar

social media Dec 24, 2017

Do you often stress about what to post on social media? Yup, we’ve been there! So we’ve mapped out these 7 simple steps to plan out your 2018 social media content calendar to make it easy peasy for you to get ahead of the game. You got this!

And because we like you so much, we’ve even created an awesome 2018 social media content calendar with all the national holidays, international days, and social media days – so you never miss another National Donut Day again.

But first, here are the steps to get you planning!

Step 1. Pick Your Platforms
The first thing you’ll need to do is determine which social media platforms you’re going to post on.

Our tip is to focus on building and growing only two to three platforms.

It’s hard to be everywhere all at once!

Take a look at your current analytics to see where your audience is and where your audience is most engaged.

For most of you, you already know where you should be and what platforms you need...

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5 Powerful Reasons Why Influencers Should Start a Blog Right Now

blogging Dec 13, 2017

A blog can be a very powerful tool for influencers. If you're an influencer who hasn't started a blog yet or don’t know if you should, this post is for you.

A blog is a content marketing tool that many influencers can use to attract followers, brands and customers. 

Here are 5 powerful reasons why influencers should start a blog right now! 

1. A blog is a great way to establish yourself as a resource or expert in your niche.

Let’s say you’re looking for a solution to a problem or doing some research.

Chances are, you’re going to go online to Google or a search engine and type in something like, “how to start a blog.”

Then, you’ll get search results that are automatically chosen by the search engine based on an algorithm.

From there, you’ll probably visit the first few sites on the page and perhaps you’ll find one that really helps you because it has a lot of useful information, maybe...

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