The Spark Society: A Community for Digital Influencers

The Truth About Follow / Unfollow

the spark show Aug 12, 2020

Welcome to The Spark Show! In this episode, I talk about the truth behind follow / unfollow. 

I cover: 

- The top 3 actions you should be taking on Instagram to attract followers, brands and clients

- The #1 thing you should NOT be doing on Instagram 

- How to be super productive on Instagram 

 

First, let’s talk about Instagram as a platform and the action you should be taking on it. Instagram is a social media platform. The keyword here is “social” - it is about creating connection. It’s about connecting, not collecting.

People are so obsessed with followers these days. They get mad when someone unfollows them. They get upset when someone follows them today and unfollows them tomorrow. 

I want you to know that this is going to happen and the first thing you should do is to let go of the control, because you can’t control other people. You can’t control their actions and what they choose to do. No one is under...

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Building a Body Positive Community featuring Danni Adams

the spark show Aug 05, 2020

Welcome to The Spark Show! In this episode, I talk to one of my Spark Society members, Danni Adams, who is a body image coach, body positive advocate, black feminist, pop-culture enthusiast and entertainer from Sanford, Florida.

We discuss: 

- why she made body positivity her mission and how she makes an impact on her community 

- why it's important for people to invest in coaching

- how she emphasizes activism in her body positive community 

 

How She Got Started 

"Specifically, the term body positivity, I would say I didn't learn about the term until maybe 2016 or 2017, but fat liberation work, I've been doing it for a very, very long time," said Adams. "One of my first groups that I started was in the sixth grade. I co-started this group, it was called "Eat or Die," it wasn't politically correct at the time, but it sounds good for a sixth grader. It was all about bigger girls embracing themselves and loving their bodies. We would...

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How to Create a Morning Routine for Success

the spark show Jul 29, 2020

Welcome to The Spark Show! In this episode, I’ll be covering:

  • How to structure and personalize your morning routine to start the day off right
  • The 2 things you should absolutely NOT be doing in the morning 
  • The 3 non-negotiables for a successful morning routine 

 

Why a Morning Routine is Important

How you start your day is important and sets the tone for the rest of the day. If you start with negativity, chances are, you won’t feel too good throughout the day. If you start with positivity, then you can expect to have a good day. 

I’ve noticed that ever since I started practicing a morning routine consistently, I was more productive and focused. I felt ready to take on the day and I felt really good! 

I do believe that my morning routine helped me when I first started building my business when I had my full-time job. I would wake up at 5:00am so I could work on my business before going to my 9-5 job. It helped me build my influencer...

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How to Balance Life as a Momtrepreneur featuring Suzy Ashworth

the spark show Jul 22, 2020

Welcome to The Spark Show! In this episode, I talk to renowned Hay House author, serial entrepreneur, business growth strategist specializing in mindset and messaging and mom of three, Suzy Ashworth. 

We discuss: 

- how she finds balance between being a mom and devoting time to her successful business

- why mindset is such a huge part of her success

- why it's so important for her to have an impact goal and how she's made it as a part of her business

Ashworth has been featured in Forbes, The Guardian and on the BBC and she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of super-fans for their businesses.

She first started her career off in business as a HypnoBirthing practitioner. 

"My books I wrote with Hay House is called The Calm Birth Method and it was all around helping women have calm, positive and empowered births. I loved what I was doing there, but what I really loved...

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Brand Deals 101: From Collabs to Sponsorships

the spark show Jul 15, 2020

Welcome to The Spark Show! In this episode, I’ll be covering:

  • The different types of brand deals from collaborations to paid sponsorships
  • What to look out for when working with brands 
  • How to go from free, unpaid partnerships to paid brand deals 

 

Types of Brand Deals 

 

Unpaid 

1. Review Request:

The brand asks you to buy the product and review it for them. They say they will refund or give you the money back so that essentially, you get the product for free. A lot of brands do this to get reviews and testimonials. 

I’ve seen both instances where the brand keeps their word and everything is great. The influencer ends up working with the brand multiple times and keeps a relationship with them and can lead to getting free product or paid deals. I’ve also seen instances where brands don’t fulfill their end of the bargain and start ghosting someone after they do their part. 

The thing is, you won’t really know...

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How to Start Your Influencer Business From Scratch

the spark show Jul 08, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about how to start your influencer business from scratch. This is for those of you who are brand new and are just starting to get serious about creating your online business, growing your following and monetizing. 

 

I’ll be covering: 

  • The 3 things you need to know before starting your influencer business
  • The #1 mistake most new influencers make and how to avoid it
  • My 3 biggest influencer lessons that you can learn from 

 

Let’s talk about the 3 things you need to know before starting your influencer business. I like to call this the ABCs of Influence because this is the foundation for everything. This is where all my students start because most influencers who don’t know their ABCs usually don’t grow or monetize. 

 

1. Audience

You need to know who your audience is. You need to know who you wanna help so you can communicate with them effectively. If...

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The Dos and Don'ts of Working for Free

the spark show Jul 01, 2020

Welcome to The Spark Show! In this episode, I wanna talk to you about the dos and don’ts of working for free.  

As influencers, we have the opportunity to work with brands and companies where we promote their products and services. 

You may have gotten comments or messages from brands asking you to partner with them or be an ambassador for them - some are collaborations (where you get free product or get a discount code) and some are paid. It all depends on the brand and what they’re offering. 

People always ask me - is this a scam??? And the thing is, I can’t speak for each and every brand. 

This brings us to the first thing you should do. 

Do your research on the brand  

As the business owner, it’s your responsibility to vet and screen the brand that you’re potentially going to work with. 

Look at their website, their Instagram account, Google the brand name and do your research. Now, based on that...

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Let Your Menstrual Cycle Guide You Featuring Cassandra Wilder

the spark show Jun 24, 2020

Welcome to The Spark Show! In this episode, we talk to naturopathic doctor Cassandra Wilder about women's cyclical health and how our menstrual cycle has a big impact on our work and productivity.

We discuss the phases of the menstrual cycle and how they affect our business, why it's important to track your cycle, and how to avoid burnout during your period. 

Phases of the Menstrual Cycle 

Many of us know the four stages of the menstrual cycle... or at least we think we do. Wilder said that "the vast majority of us got very, very limited insights into our bodies, if any, and to start to understand how your body works is the first step to having a connection to it and feeling empowered by it." 

Wilder gave us the knowledge we all need to know in order to better understand our menstrual cycle. As what she said, this is "what we should have been taught in middle school or high school." 

"So, when we think of your cycle, we...

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How to Use Astrology in Business featuring Tarra Lee

the spark show Jun 17, 2020

Welcome to The Spark Show! In this episode, we talk to Ayurvedic consultant and Vedic astrologer Tarra Lee about how entrepreneurs can use these ancient scientific methods to get more in touch with their soul and leverage their energy to fulfill their true purpose.

We discuss what Ayurveda is and its focus on the mind, body and soul connection, the importance of following your intuition, and how you can use Vedic astrology as a business tool. 

Ever since she was young, Tarra Lee had always been fascinated by the stars. She even took elective classes about astronomy to further dive into her passion about the subject. Lee first discovered the ancient science of Ayurvedic medicine from a book she was reading on a plane ride home just after her mother had passed away from her battle with cancer. For years, Lee had been desperately searching for answers as to why this illness had happened and seeking alternatives that could help her mom. She immediately...

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How to Create Content at Home

the spark show Jun 10, 2020

Welcome to The Spark Show! In this episode, I'll be talking about ways that you can get creative when it comes to creating content while staying at home.

You’re already creative, but right now you may not have access to things that you would have before like restaurants, events, and a photographer. Here are some ideas to help you get extra creative with your content: 

Repurposing Content

One easy way to create content while at home is to use content that you already have! You can effortlessly scroll through your camera roll and post your old photos.

I don't know about you guys, but I have about 40,000 photos in my camera. Why? Because, whenever I'm out somewhere, I would take multiple photos knowing that I'm going to repurpose them later on. I want you to also do this, not just now when we're staying home, but all the time, and keeping in mind when you're shooting to take a bunch of photos so you can use them later, not just for the day of, not just for that time,...

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