The Spark Society: A Community for Digital Influencers

How Much to Charge as an Influencer

the spark show Sep 23, 2020

Welcome to The Spark Show! In this episode, you'll learn more about pricing your services as an influencer and what to take into account when you're pitching to brands.

Now, I can’t tell you exactly how much you should be charging because everyone is different, but I can tell you what are the things you need to consider when pricing your services. 

First of all, I wanna talk about your services. So many influencers are underpricing themselves by working for free or accepting free product, because it actually takes a lot of time to create content. It’s not just posing and taking a picture with a product - that’s not what we do.

Producing Your Content

Creating content starts with the concept and producing the actual storyline. Now, you may not be aware that you’re actually producing, but if you think about movies or TV shows, this is what happens first. They don’t just start shooting the show, there’s usually a writer, a script and a producer...

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Why Every Influencer Needs a Media Kit

the spark show Sep 16, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about media kits! First, I’ll be sharing why it’s super important to have one, but it’s only one of the three things you need to get brand deals. Second, I’ll talk about all the things that should be on your media kit. Third, I’ll be talking about the #1 thing that successful influencers do that get paid brand deals vs the ones that only get discount codes and free product.

A lot of influencers out there are working for free and not getting paid for their work. This is a problem! Everyone deserves to be paid for their work. When we, as influencers, create content and promote a brand to our audience, that’s business. That creates brand awareness, that’s marketing, that’s advertising. 

Brands would pay a network or TV station or radio channel for an ad to get featured and in front of their audience, it’s the same thing. So, if you’re wondering if brands...

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How to Write Your Influencer Mission Statement

the spark show Sep 09, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about how to write an influencer mission statement. I’m super excited to talk about this because I think most influencers don’t work enough on their brand. They’re busy with creating content and focused on growth, but what they don’t realize is that you can’t have a successful influencer business if you don’t have a solid foundation in place. 


So, let’s talk about that solid foundation which is what I call the ABCs of Influence. 


A is for Audience

This is the most important thing about having any business - the audience that you serve. It doesn’t matter if you have an audience of 10 or 10 million, you have to know who your audience is; and it goes deeper than age, gender and location, you need to get into the details. 

I know so many influencers that don’t even look into their analytics. They just keep posting but they’re not...

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When To Have Multiple Instagram Accounts

the spark show Sep 02, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about what to consider with multiple Instagram accounts, if you should have multiple accounts, and help you make this decision. A ton of my students in The Spark Society have been asking about this so I wanted to record an episode to address this. The thing is, so many people get stuck on making decisions and they end up getting overwhelmed and not doing anything, which is exactly what I don’t want you to do. 


So, let’s start with things to consider:

1. Who is your audience? 

This is why I have my students start with the AUDIENCE module in The Spark Society because you need to really know who your audience is. Some influencers start multiple Instagram accounts and they’re talking to the same audience. Instead of focusing on one account, they’re putting a lot of time and effort into two accounts that could have had a larger following. 

So, if your accounts have the same...

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What To Do When Your Brand Evolves

the spark show Aug 26, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about what to do when your brand evolves. I’m super excited for this episode because I’ve been going through a ton of changes in my personal life which spills into my personal brand. 

As influencers, that’s what happens. Our content reflects what’s going on in our day-to-day lives, so, it’s important to share that journey with our audience because it’s real. Not only is it great content because you can share what’s currently happening in your life, but it also helps your audience feel more connected with you because you’re inviting them into your actual reality. 

I’m going to share with you some of the lessons I’ve learned from almost 6 years as an influencer. Remember, what you’re seeing is an evolution of my brand and me as a person. This was not how it started in Chapter 1.  

What I see a lot of influencers doing is...

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How to Master Your Mindset featuring Satya Purna

the spark show Aug 19, 2020

Welcome to The Spark Show! In this episode, I talk to Satya Purna, a business strategist and mindset mentor for service providers looking to create six-figure businesses - without burning out.

Purna has coached and consulted with hundreds of entrepreneurs around the world, helping them scale their revenue and profits with ease. She is also an aspiring philanthropist and is actively involved in providing education, ending childhood hunger and empowering women-led micro-businesses in rural markets around the world.

We discuss: 

- how she cultivated a positive mindset and how it makes an impact on her business 

- what is the impact she wants to make in the world 

- why she believes having a coach is essential to success 


What She Does and How She Got Started 

"I'm a business coach for freelancers and service providers who want to scale their business to six figures and beyond," said Purna. "The way me and my team help our clients is we...

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The Truth About Follow / Unfollow

the spark show Aug 12, 2020

Welcome to The Spark Show! In this episode, I talk about the truth behind follow / unfollow. 

I cover: 

- The top 3 actions you should be taking on Instagram to attract followers, brands and clients

- The #1 thing you should NOT be doing on Instagram 

- How to be super productive on Instagram 


First, let’s talk about Instagram as a platform and the action you should be taking on it. Instagram is a social media platform. The keyword here is “social” - it is about creating connection. It’s about connecting, not collecting.

People are so obsessed with followers these days. They get mad when someone unfollows them. They get upset when someone follows them today and unfollows them tomorrow. 

I want you to know that this is going to happen and the first thing you should do is to let go of the control, because you can’t control other people. You can’t control their actions and what they choose to do. No one is under...

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Building a Body Positive Community featuring Danni Adams

the spark show Aug 05, 2020

Welcome to The Spark Show! In this episode, I talk to one of my Spark Society members, Danni Adams, who is a body image coach, body positive advocate, black feminist, pop-culture enthusiast and entertainer from Sanford, Florida.

We discuss: 

- why she made body positivity her mission and how she makes an impact on her community 

- why it's important for people to invest in coaching

- how she emphasizes activism in her body positive community 


How She Got Started 

"Specifically, the term body positivity, I would say I didn't learn about the term until maybe 2016 or 2017, but fat liberation work, I've been doing it for a very, very long time," said Adams. "One of my first groups that I started was in the sixth grade. I co-started this group, it was called "Eat or Die," it wasn't politically correct at the time, but it sounds good for a sixth grader. It was all about bigger girls embracing themselves and loving their bodies. We would...

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How to Create a Morning Routine for Success

the spark show Jul 29, 2020

Welcome to The Spark Show! In this episode, I’ll be covering:

  • How to structure and personalize your morning routine to start the day off right
  • The 2 things you should absolutely NOT be doing in the morning 
  • The 3 non-negotiables for a successful morning routine 


Why a Morning Routine is Important

How you start your day is important and sets the tone for the rest of the day. If you start with negativity, chances are, you won’t feel too good throughout the day. If you start with positivity, then you can expect to have a good day. 

I’ve noticed that ever since I started practicing a morning routine consistently, I was more productive and focused. I felt ready to take on the day and I felt really good! 

I do believe that my morning routine helped me when I first started building my business when I had my full-time job. I would wake up at 5:00am so I could work on my business before going to my 9-5 job. It helped me build my influencer...

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How to Balance Life as a Momtrepreneur featuring Suzy Ashworth

the spark show Jul 22, 2020

Welcome to The Spark Show! In this episode, I talk to renowned Hay House author, serial entrepreneur, business growth strategist specializing in mindset and messaging and mom of three, Suzy Ashworth. 

We discuss: 

- how she finds balance between being a mom and devoting time to her successful business

- why mindset is such a huge part of her success

- why it's so important for her to have an impact goal and how she's made it as a part of her business

Ashworth has been featured in Forbes, The Guardian and on the BBC and she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of super-fans for their businesses.

She first started her career off in business as a HypnoBirthing practitioner. 

"My books I wrote with Hay House is called The Calm Birth Method and it was all around helping women have calm, positive and empowered births. I loved what I was doing there, but what I really loved...

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