Welcome to The Spark Show! I’m so excited because we made it to episode 100 of The Spark Show! I remember the very first episode, which went out in June of 2019, and it’s been over a year since then and I’m so happy with all the feedback we’re getting from my students and community of how much this podcast has helped them get into the right mindset, get started in their influencer business, grow their audience, monetize with brand deals and even launch their digital offer.
Let me tell you, starting something is always challenging and staying consistent is even more challenging, so if you’re asking yourself if you want to start creating content or be more consistent - I wanna share with you some lessons that I’ve learned. And, the awesome thing about this episode is I’ve asked some of my friends who are influencers to share some life lessons with you, so this is a group episode! First, I’ll be sharing three of my lessons that...
Welcome to The Spark Show! In this episode, you'll learn about Instagram giveaways including how to plan, execute and amplify this growth strategy.
First of all, what’s a giveaway? It’s when you are giving away something in exchange for something, like a contest you can enter. Someone can enter the giveaway by performing certain actions such as a like, comment, or follow and they then have the chance to win a prize.
I get a lot of my students asking how to do a giveaway and it’s actually very simple. You post a giveaway, you give them the rules on how to enter and when it ends, you choose a winner, and that’s it. That’s the main concept. Now, there are other things you can do to make it more strategic and successful and that’s what I’ll be going over.
Let’s talk about the plan. I don’t want you to execute without a plan.
The first thing I want you to consider is: What are you giving away?...
Welcome to The Spark Show! In this episode, you'll learn more about pricing your services as an influencer and what to take into account when you're pitching to brands.
Now, I can’t tell you exactly how much you should be charging because everyone is different, but I can tell you what are the things you need to consider when pricing your services.
First of all, I wanna talk about your services. So many influencers are underpricing themselves by working for free or accepting free product, because it actually takes a lot of time to create content. It’s not just posing and taking a picture with a product - that’s not what we do.
Creating content starts with the concept and producing the actual storyline. Now, you may not be aware that you’re actually producing, but if you think about movies or TV shows, this is what happens first. They don’t just start shooting the show, there’s usually a writer, a script and a producer...
Welcome to The Spark Show! In this episode, I’ll be talking about media kits! First, I’ll be sharing why it’s super important to have one, but it’s only one of the three things you need to get brand deals. Second, I’ll talk about all the things that should be on your media kit. Third, I’ll be talking about the #1 thing that successful influencers do that get paid brand deals vs the ones that only get discount codes and free product.
A lot of influencers out there are working for free and not getting paid for their work. This is a problem! Everyone deserves to be paid for their work. When we, as influencers, create content and promote a brand to our audience, that’s business. That creates brand awareness, that’s marketing, that’s advertising.
Brands would pay a network or TV station or radio channel for an ad to get featured and in front of their audience, it’s the same thing. So, if you’re wondering if brands...
Welcome to The Spark Show! In this episode, I’ll be talking about how to write an influencer mission statement. I’m super excited to talk about this because I think most influencers don’t work enough on their brand. They’re busy with creating content and focused on growth, but what they don’t realize is that you can’t have a successful influencer business if you don’t have a solid foundation in place.
So, let’s talk about that solid foundation which is what I call the ABCs of Influence.
This is the most important thing about having any business - the audience that you serve. It doesn’t matter if you have an audience of 10 or 10 million, you have to know who your audience is; and it goes deeper than age, gender and location, you need to get into the details.
I know so many influencers that don’t even look into their analytics. They just keep posting but they’re not...
Welcome to The Spark Show! In this episode, I’ll be talking about what to consider with multiple Instagram accounts, if you should have multiple accounts, and help you make this decision. A ton of my students in The Spark Society have been asking about this so I wanted to record an episode to address this. The thing is, so many people get stuck on making decisions and they end up getting overwhelmed and not doing anything, which is exactly what I don’t want you to do.
So, let’s start with things to consider:
This is why I have my students start with the AUDIENCE module in The Spark Society because you need to really know who your audience is. Some influencers start multiple Instagram accounts and they’re talking to the same audience. Instead of focusing on one account, they’re putting a lot of time and effort into two accounts that could have had a larger following.
So, if your accounts have the same...
Welcome to The Spark Show! In this episode, I’ll be talking about what to do when your brand evolves. I’m super excited for this episode because I’ve been going through a ton of changes in my personal life which spills into my personal brand.
As influencers, that’s what happens. Our content reflects what’s going on in our day-to-day lives, so, it’s important to share that journey with our audience because it’s real. Not only is it great content because you can share what’s currently happening in your life, but it also helps your audience feel more connected with you because you’re inviting them into your actual reality.
I’m going to share with you some of the lessons I’ve learned from almost 6 years as an influencer. Remember, what you’re seeing is an evolution of my brand and me as a person. This was not how it started in Chapter 1.
What I see a lot of influencers doing is...
Welcome to The Spark Show! In this episode, I talk to Satya Purna, a business strategist and mindset mentor for service providers looking to create six-figure businesses - without burning out.
Purna has coached and consulted with hundreds of entrepreneurs around the world, helping them scale their revenue and profits with ease. She is also an aspiring philanthropist and is actively involved in providing education, ending childhood hunger and empowering women-led micro-businesses in rural markets around the world.
- how she cultivated a positive mindset and how it makes an impact on her business
- what is the impact she wants to make in the world
- why she believes having a coach is essential to success
"I'm a business coach for freelancers and service providers who want to scale their business to six figures and beyond," said Purna. "The way me and my team help our clients is we...
Welcome to The Spark Show! In this episode, I talk about the truth behind follow / unfollow.
- The top 3 actions you should be taking on Instagram to attract followers, brands and clients
- The #1 thing you should NOT be doing on Instagram
- How to be super productive on Instagram
First, let’s talk about Instagram as a platform and the action you should be taking on it. Instagram is a social media platform. The keyword here is “social” - it is about creating connection. It’s about connecting, not collecting.
People are so obsessed with followers these days. They get mad when someone unfollows them. They get upset when someone follows them today and unfollows them tomorrow.
I want you to know that this is going to happen and the first thing you should do is to let go of the control, because you can’t control other people. You can’t control their actions and what they choose to do. No one is under...
Welcome to The Spark Show! In this episode, I talk to one of my Spark Society members, Danni Adams, who is a body image coach, body positive advocate, black feminist, pop-culture enthusiast and entertainer from Sanford, Florida.
- why she made body positivity her mission and how she makes an impact on her community
- why it's important for people to invest in coaching
- how she emphasizes activism in her body positive community
"Specifically, the term body positivity, I would say I didn't learn about the term until maybe 2016 or 2017, but fat liberation work, I've been doing it for a very, very long time," said Adams. "One of my first groups that I started was in the sixth grade. I co-started this group, it was called "Eat or Die," it wasn't politically correct at the time, but it sounds good for a sixth grader. It was all about bigger girls embracing themselves and loving their bodies. We would...