The Spark Society: A Community for Digital Influencers

Brand Deals 101: From Collabs to Sponsorships

the spark show Jul 15, 2020

Welcome to The Spark Show! In this episode, I’ll be covering:

  • The different types of brand deals from collaborations to paid sponsorships
  • What to look out for when working with brands 
  • How to go from free, unpaid partnerships to paid brand deals 

 

Types of Brand Deals 

 

Unpaid 

1. Review Request:

The brand asks you to buy the product and review it for them. They say they will refund or give you the money back so that essentially, you get the product for free. A lot of brands do this to get reviews and testimonials. 

I’ve seen both instances where the brand keeps their word and everything is great. The influencer ends up working with the brand multiple times and keeps a relationship with them and can lead to getting free product or paid deals. I’ve also seen instances where brands don’t fulfill their end of the bargain and start ghosting someone after they do their part. 

The thing is, you won’t really know...

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How to Start Your Influencer Business From Scratch

the spark show Jul 08, 2020

Welcome to The Spark Show! In this episode, I’ll be talking about how to start your influencer business from scratch. This is for those of you who are brand new and are just starting to get serious about creating your online business, growing your following and monetizing. 

 

I’ll be covering: 

  • The 3 things you need to know before starting your influencer business
  • The #1 mistake most new influencers make and how to avoid it
  • My 3 biggest influencer lessons that you can learn from 

 

Let’s talk about the 3 things you need to know before starting your influencer business. I like to call this the ABCs of Influence because this is the foundation for everything. This is where all my students start because most influencers who don’t know their ABCs usually don’t grow or monetize. 

 

1. Audience

You need to know who your audience is. You need to know who you wanna help so you can communicate with them effectively. If...

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The Dos and Don'ts of Working for Free

the spark show Jul 01, 2020

Welcome to The Spark Show! In this episode, I wanna talk to you about the dos and don’ts of working for free.  

As influencers, we have the opportunity to work with brands and companies where we promote their products and services. 

You may have gotten comments or messages from brands asking you to partner with them or be an ambassador for them - some are collaborations (where you get free product or get a discount code) and some are paid. It all depends on the brand and what they’re offering. 

People always ask me - is this a scam??? And the thing is, I can’t speak for each and every brand. 

This brings us to the first thing you should do. 

Do your research on the brand  

As the business owner, it’s your responsibility to vet and screen the brand that you’re potentially going to work with. 

Look at their website, their Instagram account, Google the brand name and do your research. Now, based on that...

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Let Your Menstrual Cycle Guide You Featuring Cassandra Wilder

the spark show Jun 24, 2020

Welcome to The Spark Show! In this episode, we talk to naturopathic doctor Cassandra Wilder about women's cyclical health and how our menstrual cycle has a big impact on our work and productivity.

We discuss the phases of the menstrual cycle and how they affect our business, why it's important to track your cycle, and how to avoid burnout during your period. 

Phases of the Menstrual Cycle 

Many of us know the four stages of the menstrual cycle... or at least we think we do. Wilder said that "the vast majority of us got very, very limited insights into our bodies, if any, and to start to understand how your body works is the first step to having a connection to it and feeling empowered by it." 

Wilder gave us the knowledge we all need to know in order to better understand our menstrual cycle. As what she said, this is "what we should have been taught in middle school or high school." 

"So, when we think of your cycle, we...

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How to Use Astrology in Business featuring Tarra Lee

the spark show Jun 17, 2020

Welcome to The Spark Show! In this episode, we talk to Ayurvedic consultant and Vedic astrologer Tarra Lee about how entrepreneurs can use these ancient scientific methods to get more in touch with their soul and leverage their energy to fulfill their true purpose.

We discuss what Ayurveda is and its focus on the mind, body and soul connection, the importance of following your intuition, and how you can use Vedic astrology as a business tool. 

Ever since she was young, Tarra Lee had always been fascinated by the stars. She even took elective classes about astronomy to further dive into her passion about the subject. Lee first discovered the ancient science of Ayurvedic medicine from a book she was reading on a plane ride home just after her mother had passed away from her battle with cancer. For years, Lee had been desperately searching for answers as to why this illness had happened and seeking alternatives that could help her mom. She immediately...

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How to Create Content at Home

the spark show Jun 10, 2020

Welcome to The Spark Show! In this episode, I'll be talking about ways that you can get creative when it comes to creating content while staying at home.

You’re already creative, but right now you may not have access to things that you would have before like restaurants, events, and a photographer. Here are some ideas to help you get extra creative with your content: 

Repurposing Content

One easy way to create content while at home is to use content that you already have! You can effortlessly scroll through your camera roll and post your old photos.

I don't know about you guys, but I have about 40,000 photos in my camera. Why? Because, whenever I'm out somewhere, I would take multiple photos knowing that I'm going to repurpose them later on. I want you to also do this, not just now when we're staying home, but all the time, and keeping in mind when you're shooting to take a bunch of photos so you can use them later, not just for the day of, not just for that time,...

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Diversity in Influencer Marketing featuring Chris Han

the spark show May 26, 2020

Welcome to The Spark Show! In this episode, we talk to entrepreneur-turned social media content creator, Chris Han, a Shanghainese blogger living in Los Angeles. 

Chris has built a loyal following of over 1 million friends who love fashion, beauty and travel.

In this episode, we discuss how she became an online influencer, why diversity in influencer marketing is important to her and some of the mistakes we see new influencers making (and how to fix them)  and so much more!

Listen to the full episode here: 

 

                           

Watch the Masterclass

thespark.show/class

Listen to Previous Episodes: 

Tips for Working From Home

Using your Influence for Good

Virtual Photoshoots featuring Ashleigh Taylor

How to Find Balance in the Chaos

                       Connect with Chris Han

Website | Instagram...

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Tips for Working From Home

the spark show May 19, 2020

Welcome to The Spark Show! In this episode, we're sharing our best tips for working from home. 

We started our influencer business, The LA Girl 5 years ago when we were still working in corporate. Eventually, we replaced (and then made MORE than) our full time income and 2 years ago we launched our educational company, The Spark School. 

We've done it all from our home, plus the occasional co-working space, so we know how challenging it can be to stay focused and how important it is to really have a plan. 

So in this episode, we're sharing our top 5 tips that have helped us make a great space at home to work! 

Let's get into it. 

Stick to a Schedule or Routine 

This is one of the most important things you can do! Set a start and stop time for your work each day, set rules and boundaries for people in your space, and definitely make sure you add time for socializing (yes, you can do that on Zoom, FB, Instagram, etc). 

Getting Ready in the Morning

...

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Using Your Influence For Good

the spark show May 12, 2020

Welcome to the Spark Show! In this episode, we want to talk about using your influence for good. Especially now in times of uncertainty, people are looking for certainty, reassurance, and hope. They’re also looking for support and community.

As influencers and content creators, we can provide value to our audience right now. But I know some of you may be asking yourself HOW. 

First off, you have to be aware of yourself, your own mental and emotional state. Because if you’re not okay, it’s gonna be hard to help people. You gotta take care of you first. I know sometimes this sounds backwards because we’ve heard people say you gotta put others first but just like the oxygen mask on the plane, you gotta help yourself or you won’t be able to help others. 

So really ask yourself on a day-to-day basis, how do you feel? Really talk to yourself, I know it sounds crazy but it’s the only way to really know and be aware. Ask yourself, what emotions...

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Virtual Photoshoots Featuring Ashleigh Taylor

the spark show May 05, 2020

Welcome to The Spark Show! In this episode, we're talking Ashleigh Taylor all about virtual photoshoots. 

What is a virtual photoshoot? 

Well, in light of COVID-19 and so many brick and mortar businesses being closed, many people are shifting and adding new offerings to their clients. 

Ashleigh is an accredited master portrait photographer who captures the beauty, confidence and joy in every woman. She loves to make women shine in front of the camera and get the best images they’ve ever seen of themselves.

And she isn't letting this stop her. 

In this episode, we discuss: 

- How she is photographing her clients without being in the same place 

- How photographer skills can translate from studio to at home

- Why it's important to make all women feel beautiful in front of the camera 

....and more!

 Listen to the full episode here:  

 

                  ...

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