The Spark Society: A Community for Digital Influencers

To Video or Not To Video...That Is the Question

the spark show Oct 24, 2019

Welcome to The Spark Show! In this episode, I’m going to be talking about if you should use video or not as one of your platforms. If you’re like me, you’ve been hearing this a lot. 

“You’ve gotta use video.”

“Video is where it’s at.”

“Video is the future.”

And I get it, video is awesome and it’s everywhere and it seems like everyone is doing it. 

But I also see blogs still out there. I still have a blog and do research online through blogs. And I also see a lot of people doing podcasts. I've got one as well! 

The problem is, someone is always going to be saying something and you don’t really know who to listen to and what to do. And maybe you’re like me where you’ve tried to do everything - the Youtube, blog, podcast, Facebook, Instagram, Twitter, Pinterest and all the things and you get so overwhelmed that you don’t end up doing anything. 

I don’t want you to...

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How to Grow on YouTube Featuring Erika Vieira

the spark show Oct 22, 2019

Welcome to The Spark Show! On today's episode, we're talking to Erika Vieira. She's a YouTube expert who has helped hundreds of creators grow their following on the video platform. 

She's the host of the top rated podcast 'The YouTube Power Hour' and has an awesome course called "Zero to Influence" which is a 9-week self-paced course that will set you AND your channel up for YouTube success.

We talked about the WRONG way to start your channel, and she gave some incredibly helpful tips that every YouTube creator needs to know. 

Listen to the full episode here:

                  

Book a call with Gwen: 

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Listen to Previous Episodes: 

How to Create an Influencer Business Plan

How to Launch Your First Digital Product with Danielle Prahl

How to Answer the Question: What Do you Do?

Passion to Paycheck featuring Erika De La Cruz

How to Avoid Burnout

The CEO Mindset featuring Ali Daniel...

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How to Create an Influencer Business Plan

the spark show Oct 17, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about how to come up with your influencer business plan. Most influencers don’t go into this business with the right mindset. And that’s okay, I didn’t have a business plan when I first started out. A lot of us just kinda start posting and creating content, hoping that it works and that people consume it. That’s about it. Don’t worry, I did the same thing too! 

But the most successful influencers in the industry today, they evolve and eventually come up with a business plan - even if they don’t call it that. They call it a monetization strategy or execution strategy. It’s basically a way to know that 1) this is a business and as a business it needs to make money 2) how they’re going to make that money and stay in business, make it worthwhile to spend the time building the business and making a profit. 

Because if you don’t know this, then it’s just...

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How to Launch Your First Digital Product with Danielle Prahl

the spark show Oct 14, 2019

 

Welcome to The Spark Show! On this episode, we're talking to Danielle Prahl. She's our friend, and an amazing business mentor who helps people launch their digital products every day. 

Danielle is a business mentor for 6 and 7 figure entrepreneurs and launch specialist. She was put on this earth to help women remember that they can have, be and do whatever the *beep* they want.

She helps them build businesses they love (easily) so they can live the lives of their dreams. She's not just passionate about it, she's obsessed….

If that weren’t enough she's a mom to the cutest baby girl ever, a best selling author and has a badass podcast.

She lives in Southern California (she LOVES the ocean…and wine) so when not outside or toasting to the goodlife, you can find her making magic happen on the internet.

 Listen to the full episode here:

                           

Book a...

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Answering the Question: What Do You Do?

the spark show Oct 11, 2019

Welcome to The Spark Show! In this episode, I’m going to talk about something that happens to me and I’m sure it happens to you too - and that is, what to say when someone asks the question, “What do you do?” 

If you haven’t listened to my last episode yet with my friend, Erika De La Cruz, Episode 37 - definitely do that since I did talk to her about this and ask her what she says when this question comes up. 

If you’re like us and go to a lot of events and meet lots of people, they’re always asking us - what do you do? Especially when they hear things like - we get to travel all the time and have the freedom to work from wherever. 

So there’s a couple things you can say, but the most important thing - like I always say, know your audience. Some people are already familiar with the influencer world and some are not. So you may have to explain it in a different way depending on whom you’re talking to. 

...

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Passion to Paycheck featuring Erika De La Cruz

the spark show Oct 07, 2019

In this episode of The Spark Show, we're talking to best selling author, inspirational speaker, and my friend, Erika De La Cruz.

Erika De La Cruz is the co-founder and author of Amazon #1 best-selling book: Passionistas, Tips Tales & Tweetables From Women Pursuing Their Dreams. She is a TV Personality and Inspirational Speaker in the #Girlboss & Millennial empowerment movements as well as your favorite online Passionista TV host, helping passionistas everywhere gain personal power over their lives!

Erika has a long history in the media. Her personal struggles have allowed her to create a business of helping others after she and her family were left with almost nothing after the economy crash of 2008. With nothing to lose and everything to gain, her perseverance and clear head enabled her to find her passion and turn it into a career.

Her Amazon best-selling book Passionistas is a...

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How to Avoid Burnout

the spark show Oct 03, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about the ONE thing that every influencer, content creator and entrepreneur experiences - and that is burnout. It’s a real thing, even for people who work a 9-to-5 job and are side-hustling because for most of us, we really love what we do, so we keep going and going, depleting our energy until there is nothing left - then we fall into burnout mode.  

Let’s dive into burnout! It looks different for everybody, but for me - it’s like a total creative block. When I’m burnt out, I don’t feel like doing anything. I don’t feel inspired at all, I’m kinda down with no energy. I’m tired and I just wanna watch a whole season or two or three on Netflix.

It usually happens when I’m working long hours, long days, non-stop, without giving myself a break. It happens a lot when my team and I are launching, setting something up, starting a new project. I usually like to...

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The CEO Mindset Featuring Ali Daniel

the spark show Sep 30, 2019

In this episode of The Spark Show, we're talking to business coach Ali Daniel about how to get into the CEO mindset so you can grow your business!

Ali is a business coach for aspiring and new online coaches who started her business from scratch and within a year and a half hit over $150K in sales. She helps people create soul-aligned coaching businesses that not only light them up, but create the impact, income, and location-freedom they crave.

She focuses on the mental, emotional, and strategic elements necessary to explode not only your business growth, but your personal growth and happiness. Her belief - if you're not having fun, you're doing it wrong.

Family and travel are the most important things to her so she's always been driven by the mission to help parents spend more time at home with their kids and spur more travel adventures. 

You can connect with her at punchdrunksoul.com, on her podcast the Punch Drunk Soul podcast, @punchdrunksoul on Instagram and over in...

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How to Pick Your Platform

the spark show Sep 26, 2019

Welcome to The Spark Show! In this episode, I’ll be talking about which platforms you should be on as an influencer. 

Today I wanna talk about platforms! There are SO many out there and people always ask me which ones they should be on, and how many they should be on. It can be quite overwhelming if you’re trying to be everywhere on everything.

So what I like to tell people is to FOCUS on just one primary platform and one secondary platform. Once you get that down, then you can expand and do more. 

For your primary platform, I’m talking about your long form content meaning your blog, podcast or videos. Your blog should be on your own website on your domain that you own so you own that real estate. As far as your podcast, you’ll need to host it somewhere but you can also put it on your blog and have a player for your podcast.

For video, you can have a YouTube channel or Facebook which should also live on your website. So really, your primary...

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How to Use LinkedIn to Build Your Influence Online Featuring Brittany Krystle

Uncategorized Sep 24, 2019

Welcome to The Spark Show! In this episode, I'm talking to LinkedIn expert, Brittany Krystle about all the reasons influencers should 100% be on that platform, right now. 

Brittany has an extensive resume, including working with one of our favs, Gary Vee. 

In this interview, she shares her thoughts on branding, marketing and details why being on LinkedIn right now is like jumping on Facebook or Instagram for your business when those platforms first started. 

Listen to the full episode here: 

                           

Listen to Previous Episodes: 

Dealing with Haters

Building a Unique Brand with your Personality featuring Tyler J McCall

Influence = Impact

Using your Influence for Good featuring Ashley Fultz

How to be More Confident on Camera

When to Hire a Professional Photographer featuring Lin Marty

Why Brands Pay Influencers the Big Bucks

       ...

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