Welcome to The Spark Show! In this episode, I’m going to talk about something that happens to me and I’m sure it happens to you too - and that is, what to say when someone asks the question, “What do you do?” 

If you haven’t listened to my last episode yet with my friend, Erika De La Cruz, Episode 37 - definitely do that since I did talk to her about this and ask her what she says when this question comes up. 

If you’re like us and go to a lot of events and meet lots of people, they’re always asking us - what do you do? Especially when they hear things like - we get to travel all the time and have the freedom to work from wherever. 

So there’s a couple things you can say, but the most important thing - like I always say, know your audience. Some people are already familiar with the influencer world and some are not. So you may have to explain it in a different way depending on whom you’re talking to. 

...

In this episode of The Spark Show, we're talking to best selling author, inspirational speaker, and my friend, Erika De La Cruz.

Erika De La Cruz is the co-founder and author of Amazon #1 best-selling book: Passionistas, Tips Tales & Tweetables From Women Pursuing Their Dreams. She is a TV Personality and Inspirational Speaker in the #Girlboss & Millennial empowerment movements as well as your favorite online Passionista TV host, helping passionistas everywhere gain personal power over their lives!

Erika has a long history in the media. Her personal struggles have allowed her to create a business of helping others after she and her family were left with almost nothing after the economy crash of 2008. With nothing to lose and everything to gain, her perseverance and clear head enabled her to find her passion and turn it into a career.

Her Amazon best-selling book Passionistas is a...

Welcome to The Spark Show! In this episode, I’ll be talking about the ONE thing that every influencer, content creator and entrepreneur experiences - and that is burnout. It’s a real thing, even for people who work a 9-to-5 job and are side-hustling because for most of us, we really love what we do, so we keep going and going, depleting our energy until there is nothing left - then we fall into burnout mode.  

Let’s dive into burnout! It looks different for everybody, but for me - it’s like a total creative block. When I’m burnt out, I don’t feel like doing anything. I don’t feel inspired at all, I’m kinda down with no energy. I’m tired and I just wanna watch a whole season or two or three on Netflix.

It usually happens when I’m working long hours, long days, non-stop, without giving myself a break. It happens a lot when my team and I are launching, setting something up, starting a new project. I usually like to...

In this episode of The Spark Show, we're talking to business coach Ali Daniel about how to get into the CEO mindset so you can grow your business!

Ali is a business coach for aspiring and new online coaches who started her business from scratch and within a year and a half hit over $150K in sales. She helps people create soul-aligned coaching businesses that not only light them up, but create the impact, income, and location-freedom they crave.

She focuses on the mental, emotional, and strategic elements necessary to explode not only your business growth, but your personal growth and happiness. Her belief - if you're not having fun, you're doing it wrong.

Family and travel are the most important things to her so she's always been driven by the mission to help parents spend more time at home with their kids and spur more travel adventures. 

You can connect with her at punchdrunksoul.com, on her podcast the Punch Drunk Soul podcast, @punchdrunksoul on Instagram and over in...

Welcome to The Spark Show! In this episode, I’ll be talking about which platforms you should be on as an influencer. 

Today I wanna talk about platforms! There are SO many out there and people always ask me which ones they should be on, and how many they should be on. It can be quite overwhelming if you’re trying to be everywhere on everything.

So what I like to tell people is to FOCUS on just one primary platform and one secondary platform. Once you get that down, then you can expand and do more. 

For your primary platform, I’m talking about your long form content meaning your blog, podcast or videos. Your blog should be on your own website on your domain that you own so you own that real estate. As far as your podcast, you’ll need to host it somewhere but you can also put it on your blog and have a player for your podcast.

For video, you can have a YouTube channel or Facebook which should also live on your website. So really, your primary...

Welcome to The Spark Show! In this episode, I'm talking to LinkedIn expert, Brittany Krystle about all the reasons influencers should 100% be on that platform, right now. 

Brittany has an extensive resume, including working with one of our favs, Gary Vee. 

In this interview, she shares her thoughts on branding, marketing and details why being on LinkedIn right now is like jumping on Facebook or Instagram for your business when those platforms first started. 

Listen to the full episode here: 

Listen to Previous Episodes: 

Dealing with Haters

Building a Unique Brand with your Personality featuring Tyler J McCall

Influence = Impact

Using your Influence for Good featuring Ashley Fultz

How to be More Confident on Camera

When to Hire a Professional Photographer featuring Lin Marty

Why Brands Pay Influencers the Big Bucks

       ...

Welcome to The Spark Show! In this episode, I’ll be going over how to deal with haters, because we all know they’re out there. The more you grow, the more this will happen. It’s inevitable and you can’t please everybody. 

So first let’s talk about FEAR because this is where this comes from, this comes from a fear of judgment. You’re worried about what people are gonna say, how they’re gonna react. It happens to all of us, you are not alone. 

Even the biggest celebrities, personalities out there have experienced a fear of judgment. Especially now in this age of social media where one thing can be retweeted and shared a million times and then it becomes a whole thing. 

So I’ve talked about FEAR of judgment several times in my podcast and in my content because it’s something you’re going to have to overcome as an influencer. As someone who puts themselves out there, if you let that fear stop you, that will also...

Building a personal brand means staying true to who YOU are so you can help an audience that needs you.

It's not about being like other people, it's not about following the crowd. Your audience is waiting for YOU and your unique perspective on whatever it is they need help with.

On today's episode of The Spark Show, we're talking to our friend and Instagram expert, Tyler J McCall about building your brand on Instagram, while staying authentic to who you really are.

Book a call with me: thesparksociety.org/call

Listen to the full episode here:

Listen to Previous Episodes: 

Influence = Impact

Using your Influence for Good featuring Ashley Fultz

How to be More Confident on Camera

When to Hire a Professional Photographer featuring Lin Marty

Why Brands Pay Influencers the Big Bucks

                   ...

Welcome to The Spark Show! In this episode, I’ll be going over why INFLUENCE=IMPACT!

We'll go over:

• What being an influencer really means 
• The 3 essentials to growing your personal brand 
• The #1 thing that makes you stand out from everyone else

First, let’s talk about what being an influencer really means. 

Let’s first talk about what it’s not: 

• It’s not about the likes, getting followers and all of that stuff 
• It’s not about getting free stuff and the perks (it’s a nice to have) 
• It’s not about just taking pictures and videos without meaning and intention 

What is being an influencer about:

• Creating a connection with your audience by being YOU 
• Helping people with your content by inspiring and empowering them
• Building a community and creating a safe space

3 Essentials to Growing Your Personal Brand

Influence

The ability to impact; You are able to educate, entertain, how them a...

In today's episode of The Spark Show, we're talking to Ashley from The Style Edittrix. 

I'd been following Ashley on Instagram for awhile, and I think we worked with the same brand at one time, and I was like "who is this girl?" I knew I had to chat with her, so I asked her to come on the podcast, and I'm excited to share this episode with you! 

Ashley is a Los Angeles based TV and style expert as well as a lifestyle blogger. She has thestyleeditrix.com, and she's also a former fashion and lifestyle producer for E! News. She loves sharing relatable fashion and lifestyle tips, tricks and trends.

She's also a mom!

Listen to the full episode here: 

Listen to Previous Episodes: 

How to be More Confident on Camera

When to Hire a Professional Photographer featuring Lin Marty

Why Brands Pay Influencers the Big Bucks

Your Two Customers

Make Money as...