How do you introduce yourself? Do you say that you're a social media influencer? It turns out, if you're doing this you may actually be cutting yourself off at the knees. Here are a few reasons why calling yourself a social media influencer can limit your growth:
What do you think of when someone says "social media"?
Probably Instagram, Facebook, Twitter, Pinterest...basically channels you can have a presence on.
Here's the thing - you don't OWN those channels. There are a lot of things that can happen to your profiles when you use social media platforms:
1. They can change terms and conditions
2. They can close your account whenever they please
3. They can show your content to whomever they want
If you own a domain name and have your own website, you own your platform. In media, they call this O&O - owned and operated. Your content belongs to you - no platform can decide to delete all of your hard work. This is a great way to ensure the longevity of...
An influencer is someone who has a following - there’s really no definition of how big that following is.
We have those mega-influencers with millions of followers.
This includes celebrities like Selena Gomez, Chrissy Teigen and the Kardashians.
And it also includes bloggers like Chiara Ferragni and Sincerely Jules and YouTubers like Michelle Phan and Ingrid Nielsen.
But don’t get discouraged!
You don’t need to have millions of followers to be an influencer!
For example, I’m an influencer and I have over 100,000 followers on Instagram.
I’ve worked with tons of brands like Nike, Target, Starbucks, Lexus, and more! And I’ve gotten paid to create branded content on my channels.
And that’s because brands LOVE my audience! My audience is millennial women in LA and even if I don’t have a million followers they love that I have an engaged following.
That’s measured by how many of...
If you’re just starting out as an influencer, you may not be able to get paid brand deals yet but you may be able to do some collabs, meaning get free products and featuring them in your channels. It really depends on a lot of different factors including your audience, brand, content, and engagement.
So if you are just starting out, I definitely recommend doing as many collaborations as you can even if you’re not getting paid yet, so that you build up your portfolio.
Here are the 5 steps to pitch to brands as an influencer:
1. Do your research.
Look for brands that have the same audience as you, because those will be the brands that will want to work with you.
You can also find brands who have already worked with influencers before because influencers tag them in their sponsored posts.
2. Find the contact.
So you’ll want to contact someone on the PR or marketing team. You may be able to find the PR contact in a recent press release or through the agency website....