Casey Goode, AKA Officially Quigley, didn't mean to become an influencer. Originally moving to Los Angeles to pursue a career in music, she began to fill her free time with creative projects and Officially Quigley was born.
We love Officially Quigley's wanderlust-inducing travel shots and awesome sense of fashion. Like everyone else, she had to start somewhere, right?
As with many people who have fallen into this career of digital marketing as an influencer, Casey's made a name for herself by figuring out what works and what doesn't. These are influencer mistakes that she doesn't want you to make:
Prioritizing Free Stuff Over Quality Content
Of course, receiving free product from brands is a huge influencer perk and is so exciting when you are just starting out. If you're planning on taking your brand full-time, you'll need to generate actual income as you can't pay your rent in product, right?
"Since I said yes to every opportunity, I reached this point where I was at...
When I first started The LA Girl in 2014, I had no idea what I was doing. It was just a hobby and it felt like nobody even knew it existed.
It took me YEARS to figure out the strategies to really start growing my following and work with brands.
Now, I have brands reaching out to me on a daily basis and I've worked with companies like Nike, Target, Starbucks, Nordstrom, Capital One, General Motors, United Airlines, and more!
This roadmap will help you walk through the stages of influencer success and what you should focus on at each stage.
Stage One: Build Your Brand
If you're just starting out, you need clarity on your audience, branding and content. The more specific you get on your audience the better.
Stage Two: Map Your Strategy
Here is where you set your game plan. What platforms will you post on? How often will you post? What is your aesthetic?
Stage Three: Grow Your Influence
This stage is all about growth, reach, and engagement. You've got the basics down, now it's...
Without brands, influencers wouldn't have opportunities to make money. If you are SERIOUS about your brand and want to create a sustainable income, it's important that you create relationships with brands.
Here is my 5 step framework to attract brands to reach out to YOU for partnerships.
Do you know who your audience is? If not, you're not ready to work with brands. It's important to become crystal clear on exactly WHO your audience is, their average age, their location, their interests, otherwise brands won't see the advantage of working with you if they're not sure they're marketing to the right audience.
Who are you as a brand? What do you stand for? It's vital to define your brand and how you present yourself to brands.
As an influencer, your #1 goal is to provide VALUE to your audience. If it doesn't help your audience - don't post it! Did you try out a product that you hated and was a waste of money? Don't promote...
So many influencers are relying on social media platforms like Instagram and Facebook to grow their following but as entrepreneurs and business owners, it’s really important to build your email list.
Here are 3 reasons why influencers like you should make the effort to build your email list:
Reason #1. You own it
You own your list and no one can take it away from you. You don’t own Facebook or Instagram and they can decide to change anything they want. In fact, as you know, these platforms don’t show your content to 100% of your audience, that’s because they want you to pay for that reach. When you email your audience, 100% of your emails reach your audience, it just depends if it lands in spam, or in the promotions section, or if they choose to open it.
So in this case, it’s up to you to optimize your email or create a really good subject line, but you don’t have the option to pay for it to be seen.
Reason #2. To sell
People are still buying via...