Monetization for content creators and influencers

How to Get #Sponsored as an Instagram Influencer

You've seen it on your feed as you're scrolling on Instagram.

An influencer adds #ad or #sponsored when they're promoting a brand. 

So...how does that actually happen?!!

Well for one, brands are looking to work with influencers every day so if they notice you and want to work with you, they'll reach out. 

As an influencer, you can also reach out to them. 

There are different ways to work with brands: 

Collaborations: This is when you receive free products, event tastings, etc. from brands. There is usually no payment involved here in addition to receiving the free product or experience 

Partnerships: This term is used in different ways sometimes for collaborations or paid sponsorships

Sponsorships: This is usually a paid partnership where a brand offers compensation to an influencer at a flat fee in addition to receiving free products and/or experiences. 

When you are just starting out, you want to aim for collaborations.

Brands may reach out to...

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3 Strategies to Increase Your Instagram Engagement

instagram social media Oct 17, 2018

Instagram is not just about how many followers you have anymore! It’s about engagement.

So first off, what is engagement?

Engagement is simply how much your audience interacts with you.

It’s measured by the number of likes and comments that you get.

So to calculate your engagement rate, you’re going to add up the number of likes and comments that you have and divide that by the number of followers and multiply by 100.

Yes, it requires a bit of math!

Some like to average out their engagement number throughout their last few posts.

So why is engagement so important?

Brands look at engagement to see how active and responsive your audience is.

This way, if they do want to work with you and for you to promote their products and services, they can gauge how much your audience is interested and if they will buy whatever it is you’re selling.

When you work with a brand or sponsor as an influencer, you are providing advertising services for them.

Another thing to know...

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