Monetization for content creators and influencers

How to Attract Brands and Seal the Brand Deal

In this blog, I’ll be covering:

  • The 3 steps to get a brand’s attention and make a genuine connection.
  • The #1 mistake influencers make when wanting to work with brands.
  • How to get brands to notice you and reach out to you for partnerships.

If this is the first time we’re connecting, my name is Gwen Lane. I’m the founder of the travel and lifestyle blog, The LA Girl and Spark Society where I help digital influencers get sponsored by brands EVEN if they don’t have a huge following yet.

So first let’s talk about the SPARK ATTRACTION METHOD - this is my 3 step process that I use to attract brands. I’ve used this process to work with brands like Disney, Facebook, Nike, Target, Starbucks and more, and it’s the same method that my students are using to work with brands and get paid brand deals with less than 1,000 followers.

Do you want to learn these too? Keep reading. 

The 3 steps of the Spark Attraction Method are: IDENTIFICATION,...

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How to Pitch to Brands and Get Collabs and Sponsorships

collab instagram sponsored May 24, 2019

 Are you posting to your social media channels, creating great content and want to get to the point of working with brands either through collaborations or fully paid sponsorships? If you answered yes, you are in the right place! 

But wait. There's a process. There's SO much more to it than just reaching out to your dream brands and hoping they will want to work with you. There are steps you have to take BEFORE you even start pitching. Don't make the mistakes that so many influencers make by jumping into pitch emails before doing the other work. 

If you're ready to really prepare to be a paid influencer, check out our 5 step process that will get you on the road to YES! 

Today we're sharing the Spark Pitch Process, a 5 step guide to getting you #Sponsored. Now, the first three tips may feel familiar because its the same as our Spark Attraction Method, but it's because all of this applies when you are getting ready to pitch to your favorite brands. 

Step 1:...

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What Do Brands Look For When Working with Influencers


Working with brands as an influencer isn't as easy as posting pretty photos and using the right hashtags.

Every time you choose to share a pic, you are either attracting media buyers and their budget, or you are making them turn away and email someone else.

Want to be the person who gets the deals and makes real money by sharing content online? 

In this post, I will be sharing: 

- The top 3 things brands look for when working with influencers
- WHY your IG bio needs to change if you want brands to reach out to you
- What is an influencer portfolio and why you need one

Let's get started!

Your Instagram Bio Needs to Be Crystal Clear

The first thing you need to think about when you are creating your Instagram profile is your bio! Yes, that little section underneath your name can make or break your chance at a brand deal.

Within five to ten seconds of someone (whether that is a potential follower or a media buyer looking to collaborate) that person should know...

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Should You Accept Free Products from Brands?

One of the first things that people think about when they hear the title 'digital influencer' is all of the free products you can get when working with brands. And it's true, that is a definite benefit of this career and allows you to create great content while receiving things that you and your audience can enjoy. But before you accept every offer that comes your way, there are some Do's and Don'ts you should think about. 

In this blog and video, I will be sharing when you should and when you shouldn't accept free products from brands. This is great information for anyone just starting their career as an online influencer, and for people who are currently stuck in the 'free product but no paid sponsorship' phase. And let's face it, even if you are already making money from your online influence, there's always more you can learn. 

Let's get started! 

Here are the things you should think about BEFORE you accept free product from a brand: 

Will it Benefit Your...

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